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Over-optimized website

         

dual22

10:22 pm on Aug 18, 2003 (gmt 0)

10+ Year Member



What do you think about this case:

There was a quite well optimized and mature website with PR5 and many inbound and outbound links, it was placing in top 3 spots for two phrases with about 4 mln results each. One day it simply dissapeared and cannot be found under one of those phrases while it stays No. 3 under the second one. It happened about 15 days ago. Any ideas?

Marcia

12:43 am on Aug 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Same exact page on the site ranking for all the phrases or different pages? Any change in the links pointing to the page - like anchor text?

What are you referring to when you say overoptimized? Do you mean too high density, repetition in any specific place like page titles? Overdoing alt text for images? Overoptimization can be all kinds of things.

dual22

12:57 am on Aug 19, 2003 (gmt 0)

10+ Year Member



This is a single page website with a lot of content and many outbound links (some affiliate links), about a week before 'penalty?' it was interlinked with some other domains, there were no changes in the anchor text and links.

I thought this could happen because of too high density or too many similar anchor text links so I wrote about overoptimization but nothing was changed on the page as far as I know.

Marcia

1:38 am on Aug 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A possibility I'm pondering is - just maybe - some of the pages linking to that single page are not passing on Page Rank any more.

A single page site does NOT rank that high out of so many based on on-page factors - no way. There's got to be something in the inbound links doing it.

dual22

1:07 pm on Aug 19, 2003 (gmt 0)

10+ Year Member



Inbound links were not changed, as I said before I read on some forums that this could happen because of over optimalization, most of the inbound links were with the anchor text of THE KEYWORD under which the domain does not show up in first 500 results, also it was easy to see that the page is highly optimalized for this particular keyword.
Do you think this is possible, google penalilizing sites for SEO?

Rick_M

1:35 pm on Aug 19, 2003 (gmt 0)

10+ Year Member



Yes. I have one site that a certain page appears to be penalized for overoptimization. I used the same 2 word phrase for the incoming anchor text, page title, and H1 tags. All inbound links are internally generated from that site. The page does show up when searching for the URL, but shows up no where for the 2 word phrase. It does show up high for a few phrases that weren't specifically targetted though.

I'm not sure the best way to proceed - change the anchor text? the page title? the H1 tags? all of the above? How long should I expect before it returns? I don't expect anyone to have answers, but just sharing my experience.

Interestingly, pages linked only FROM this penalized page are showing up good for their terms.

trillianjedi

2:12 pm on Aug 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



change the anchor text? the page title? the H1 tags?

None of the above 3 is likely to be the problem.

Those three are all internet standards. In particular the first two, anchor text and page titles are most of the time one and the same (think about dmoz/google directory and even google itself).

Something else is amiss, but I seriously doubt it's the H1. You can hardly call that overoptimisation.

TJ

glengara

2:21 pm on Aug 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What are the Alts/title attributes like?

claus

2:26 pm on Aug 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



what exactly has been done to the site/page within the last 15-30 days by yourself? has any work at all been done or has it just been there?

/claus

Rick_M

2:33 pm on Aug 19, 2003 (gmt 0)

10+ Year Member



(I am not sure if the questions were about my site or the first posters, but any help would be appreciated!)

okay, I stickied trillianjedi the site and some info, I don't want anyone else exploring this for proprietary reason :)

Up until last week, I had made no changes. The site is around 3-4 months old I'd guess and it is now well spidered and indexed. This past week, I changed all the anchor text to different things since I'm not showing up for the main phrase I had optimized for.

for "keyword1 keyword2"
allinanchor: 29th site
allintitle: 30th site
allintext: 32nd site

Interestingly, I noticed that I only have "keyword1 keyword2" together in my H1 tags, and on the page they are always separate. When I view the cached version, Google doesn't recognize keyword1 on the page, and says it only shows up in "links pointing to the page"

The weird thing is:
"keyword1 keyword3 keyword2"

which is only found once in the page's text gives me the 5th result in the SERPs. This last search is not a competitive phrase, but the main phrase is only mildly competitive.

dual22

2:43 pm on Aug 19, 2003 (gmt 0)

10+ Year Member



>what exactly has been done to the site/page within the >last 15-30 days by yourself? has any work at all been done >or has it just been there?

Some interlinking with other (related) domains was done about one week before this happened.

>What are the Alts/title attributes like?

I said the website is quite well opimized, there is no H1 but title and image at the top of the page contains THE KEYWORD. (well it's a phrase actually:) )

trillianjedi

2:45 pm on Aug 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"keyword1 keyword3 keyword2"

How competitive is the phrase?

I got you stickie, but to be honest there's nothing you've given me or that I can see that can't be dealt with out here without requiring specifics anyway.

The page you want to rank for "keyword1 keyword2" has no backlinks of PR4 or above. That could be part of the reason. It's a PR2 page. I'm not sure where you got "PR5" from in your first post?

You want some "keyword1 keyword2" incoming anchor text links to improve the situation.

Also, on this page you have a "keyword1 keyword2" anchor text link to the "kw1 kw2 kw3" page....

Consistency is the name of the game - I would tidy up your link structure. Forget google - make it more obvious for humans and google will pick up on it.

Hope that helps some,

TJ

<Added>Check out your competition (#1 for keyword1 keyword2) - have a look at their backlinks, especially the dmoz one. You can overtake these guys very very easily - just get to work on getting some keyword1 keyword2 anchor text backlinks. Start now, you'll be number 1 next month.</Added>

Rick_M

2:55 pm on Aug 19, 2003 (gmt 0)

10+ Year Member



Trillianjedi -

I sort of highjacked this thread (sorry). The PR5 was the first person's post, not mine. I was just giving an example of a page of mine that is overoptimized and does not show up in the SERPs.

Thanks for looking at my page - I agree my pagerank for this page is not the best, but given the competition, I should show up somewhere in the top 500 sites, especially when I am there around #30 for the allin searches. The fact that google is ignoring keyword1 when I view the cache suggested to me that maybe I had gotten an overoptimization penalty.

I'll wait and see.

Again, sorry to whoever started the thread.

(added - thanks TrillianJedi for picking up the link with anchor text keyword1 keyword2 to a page with different keywords)

trillianjedi

3:11 pm on Aug 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree my pagerank for this page is not the best, but given the competition, I should show up somewhere in the top 500 sites

It's not so much about the Page Rank specifically, but about the lack of anchor text inbounds. The former follows the latter inevitably, but the latter is by far the most important now.

You have not been penalised. You're not overoptimising at all - your titles, URL's, internal anchor text etc are all good SEO, but by no means over the top.

There's nothing wrong with your site - leave it for a bit and concentrate on the keyword1 keyword2 anchor text inbounds.

dmoz is your first port of call, then GoGuides, JoeAnt and the others. Then other similar but non-competing sites. 10 of those with the right anchor text and you'll be at #1.

TJ

claus

3:49 pm on Aug 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>> many inbound and outbound links (post #1)

>> This is a single page website with a lot of content (post #3)

>> interlinking with other (related) domains was done about one week before (post #11)

- is that a site/domain that only has one single static page? One guess - a total wildcard, i admit - might be that it's considered a linkfarm or so, even if it isn't... i'd try to break it up into more pages...

/claus

dual22

4:05 pm on Aug 19, 2003 (gmt 0)

10+ Year Member



>- is that a site/domain that only has one single static >page? One guess - a total wildcard, i admit - might be >that it's considered a linkfarm or so, even if it isn't... >i'd try to break it up into more pages...

It is impossible to split this site into more pages because of it's nature, the page is not static, some links and part of the content change everyday. As I said before it is still ranking top3 for other 4 mln phrase so the entire domain was not penalized, it is just the only one phrase under which the domain does not show up.

claus

5:18 pm on Aug 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>> because of it's nature

Ah, i think i know such sites. I don't really think it's a penalty, as this should have affected the other KWs too, afaik. Perhaps some of the interlinked domains (inbounds) are being penalized though, but due to nature and such this would also affect the other KWs i guess. I'm lost, really...

It might just be something with the tweaking of freshbot - there's no reason to deep crawl such sites as they are not deep, so ...well, perhaps it's something else that needs some tweaking, just like the "missing index page" thing that also started around two weeks ago...