Breaking up Google

[jkuest]

Google has a monopoly on internet search of about 80% in some countries. At the same time they offer clients advertising plans using their "inside knowledge" to mastermind the desired campaigns for the client. Its just not correct. They use their monopoly and knowledge to make money in a market, which is controlled by them. Considering the high puplic interest in internet search, this monopoly should be broken up like other monopolies in the industry before. I dont see the difference, especially referring to the Premium Campaigns.

[claus]

>> controlled market is always negative for the consumer and the public

I'll challenge the "always" in the above sentence.

If, in a controlled market compared to an uncontrolled one, the consumer and the public has access to (1) a better service at the same cost, (2) same service at lower cost, or (3) better service at lower cost - then a controlled market is actually better for the consumer and the public than an uncontrolled market. If it's merely a question of (4) same service at same cost, then there is no difference to the consumer and the public.

If neither of these four are applicable to Googles present position, then Googles position is negative for consumers and the public. Otherwise it's no problem.

/claus