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Have you found that there are categories of search that are more effectively performed using Web discovery tools other than Google? Who, what, when, where, why or how?
Do you ever use DMOZ? A niche directory or similar tool? Who, what, when, where, why or how?
I tend to go directly to Overture and Espotting when I want to purchase something as I often prefer businesses that are willing to shell out a bit of dosh to promote their services/products. Kinda makes me trust them more. I'm a bit daft, really.