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The challenge for Web sites like Amazon is that Google's search service is increasingly cutting in front of them as the first place consumers go online, diverting shoppers who might have gone straight to Amazon, the most popular online retailer. Google's Web site accounted for about 32 percent of the four billion Internet searches conducted in May, compared to about 25 percent from Yahoo, 19 percent through American Online and 15 percent with Microsoft's MSN service, according to the research company ComScore Networks.
Full article is here [nytimes.com]