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Revisting Theme Pyramids

Does it still work for Google? I am unable to implement it

   
8:23 am on Jul 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hello,

I have read a lot on themes these past days and wish to implement it on a client's site. I would like to confirm as to whether themes still work for Google and would converting my site to a pyramid theme be advantageous?

I found Brett's diagram very useful <http://www.searchengineworld.com/engine/theme_pyramids.htm> and the main thing I noticed is that a themed site should consist of levels (subtopics) and should be linked vertically, and not horiontally. Brett mentions that "Then link to the topics above and below, but not across, to reinforce the pages with link text and insite link popularity."

But I am having trouble avoiding linking across levels. The site that I am working with has massive internal linking across levels (sub topics). The topic of the site is such that internal cross links prove quite useful for the users of the site.

Converting those cross-links to javascript or redirect script so as to maintain a vertical theme wouldn't be too difficult for me. Should I go for it? Exactly how important is avoiding linking horizontally across levels (or is it the main criteria).

Internet Master

11:58 am on Jul 19, 2003 (gmt 0)

10+ Year Member



I would suggest that link if it benfits the user / think as a user, does a link here will help? yes! Link it...Google will never mind.
1:33 pm on Jul 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I see no evidence that Google has any clue about a themed site, I see lots of evidence to say it doesn't.
1:51 pm on Jul 19, 2003 (gmt 0)

10+ Year Member



A theme pyramid helps structuring content with focus both on users and SE's.

www.companyname.com
/general_keyword
//less_general_keywords
///specific_keywords

At some of my sites this works very well. Example with rankings:

www.companyname.com #1 for company
/general_keyword #7 for general kw
//less_general_keywords #2 for less general kws
///specific_keywords #1 for specific kws

Internal linking structure as BT recommended. Some inter-level linking shouldn'd harm but I would avoid heavy horizontal interlinking.

1:55 pm on Jul 19, 2003 (gmt 0)

WebmasterWorld Senior Member rfgdxm1 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>I see no evidence that Google has any clue about a themed site, I see lots of evidence to say it doesn't.

Neither do I. However, in terms of designing for usability the idea makes some sense.

2:20 pm on Jul 19, 2003 (gmt 0)

10+ Year Member



>I see no evidence that Google has any clue about a themed site, I see lots of evidence to say it doesn't...>

I don't either rfgdxm1 and I believe google guy even discounted that fact once...not that it hurts to theme obviously but....I firmly believe as many of us that anchor text is KEY...i know this for a fact. I also with all of my links put a short description with my keywords in it next to that anchor text b/c if google can give relevance to what's in anchor text who's to say they can't analyze some of the text around it. This theory has me in the top 5 for all of my keywords across the board with a number of sites. I don't think it matters where a link comes from as long as it can be seen as benefitting the user. I also only link to sites with a pr of 4 or better.

Just my take...

4:43 pm on Jul 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you are going after themes for a site structure also keep in mind the modified theme structure. In such a structure you might think of bringing your most important competetive keyword to top level. The reason being People are more comfortable to link to home page. So you can target your anchor texts on that page for a competetive Keyword.

Again I am among one of those who finds the concept of themes logical for building sites. From google point of view not so sure. HTH :)

5:30 pm on Jul 19, 2003 (gmt 0)

WebmasterWorld Senior Member ciml is a WebmasterWorld Top Contributor of All Time 10+ Year Member



If it's just on one domain then I don't see any problem with heavy horizontal linking. If you're trying to establish a multi-domain theme pyramid then you should be very careful.

I agree that Google doesn't seem to have become a theme driven engine yet, and as Searg points out GoogleGuy doesn't seem a huge theming fan, but some engines do and it's the easiest SE friendly site architecture I know of.

6:27 pm on Jul 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

Yes, it's just a single domain, and am relieved to hear that horizontal internal linking works just fine. I think I will use the "What's best for the user" trick. :)

Internet Master

6:58 pm on Jul 19, 2003 (gmt 0)

WebmasterWorld Senior Member ciml is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Imaster, convincing people that ther principles of good old fashioned best practice Web design with plenty of content is an "SEO trick" is a large part of my job. :-)

If the subject matter is competitive, then probably you'll still need deep links from outside. Also, try to keep within 100 links per page and your 'enhanced pyramid' should do just fine.

5:51 am on Jul 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks everyone for all the suggestions. I really appreciate it. :)
 

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