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Your own pages in your backlinks

How much do you think they count?

         

dnbjason

6:19 pm on Jul 17, 2003 (gmt 0)

10+ Year Member



I, like everyone else, noticed your own website pages show up in your backlinks. Well, I have a few questions about this:

How much do you think they count?

Does this help you out with your anchor text?
(Meaning: If I name my home page link "Keyword" instead of "Home", is that better for the search engine?)

Upto how many pages, you think, from your website count as backlinks?

These are just questions, I know the famous line "Do what's best for the visitor."

Thank,
Jason

ciml

7:10 pm on Jul 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For PageRank purposes, links count the same whether they're from the same domain or not.

For link text boost purposes, links from outwith the domain count more. My answer to this aspect is based on pre-Dominic data, but I'm very doubtful that it's changed.

mcavic

7:16 pm on Jul 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For PageRank purposes, links count the same whether they're from the same domain or not.

Really? That's good news. I kind of suspected that, but wasn't sure. I have noticed a lot of higher PR sites that seem to have lots of internal backlinks, but not a whole lot of external backlinks.

killroy

7:42 pm on Jul 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That's why sites with 10s of 1000s of pages can easily reach PR6 (almost by default) with very few external incomings.

Of course they need enough to get all pages indexed ;)

SN

dnbjason

7:43 pm on Jul 17, 2003 (gmt 0)

10+ Year Member



So is it a good help to have a link at the bottom of everyone of your page that say "Keyword" and link to your home page?

mcavic

7:56 pm on Jul 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



dnbjason - It's a good idea to have a link at the top of every page that says Home so that visitors can click to your home page. It doesn't need to say keyword, though.

dnbjason

8:15 pm on Jul 17, 2003 (gmt 0)

10+ Year Member



mcavic - Thanks for answering, having a link that say "Home" so they can get back to your homepage is just good navigation habits when building a webpage.

I'm talking about the optimization part, is it good to have another link somewhere on your webpage with the keyword in the anchor text that links to your homepage.

eztrip

8:15 pm on Jul 17, 2003 (gmt 0)

10+ Year Member



Does anyone know if it matters if your internal links need to be a relative or an absolute URL. I'd rather not have to deal with the overhead for users of putting every internal link with an absolute URL in it.

Thanks
Mike

mcavic

8:19 pm on Jul 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well, ciml said internal links count less for anchor text. I don't know how much less. But, I think adding the second link might be cheating.

There was a thread recently about absolute vs relative. I think it said that some older engines have/had a problem with relative links - that's mostly what I use, though, and Google and Ink follow them.

dnbjason

8:28 pm on Jul 17, 2003 (gmt 0)

10+ Year Member



Well, ciml said internal links count less for anchor text. I don't know how much less. But, I think adding the second link might be cheating.

Can anyone confirm this is spamming?

John_Creed

8:46 pm on Jul 17, 2003 (gmt 0)

10+ Year Member



With good linking structure, a site with 100 or 1000's of quality pages(Real pages and not spam or no-content pages) will almost always do better than a site with only a handful of pages.

The PR of those internal pages count(But you still need at least some off-site links in-order for your sites to have enough PR to pass around between those internal pages). So does the anchor text. I use "HOME" as opposed to "keyword" because it's better for my users. However every other page is linked by good keyword rich anchor text.

I always recommend using absolute links instead of relative. But that might be too much of a hassle for some sites.

Neo541

8:50 pm on Jul 17, 2003 (gmt 0)

10+ Year Member



I've done it and never had a problem with it. I have javascript links on the top, and then html links on the bottom of each page, one of which links to my home page saying "Widget Home"

When I switched, I saw my allinanchor ranking jump for my keyword, so it does help somewhat.

Neo541

8:51 pm on Jul 17, 2003 (gmt 0)

10+ Year Member



Don't go crazy with it though, it's certainly not going to jump you up high enough in the listings to make it worth it if you go off the deep end and people can't navigate your site. (ie "blue widget white widget widget world home")

rfgdxm1

9:07 pm on Jul 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You can't create PR by yourself by creating lots of pages on your site. However, by good linking of pages on your site to other pages on your site this can spread around the PR you get from other sites efficiently. Considering a lot of sites get almost all links to the home page, this can be critical. As for anchor text, I agree with ciml. It count a lot more from other domains. Makes sense, as otherwise this could be easily manipulated.

JudgeJeffries

9:12 pm on Jul 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If a PR7 site links to you and links not only its PR7 home page but also 700 PR6 inner pages, is this a big deal or is there a limit to the number of pages that are counted from one domain?

Vec_One

9:52 pm on Jul 17, 2003 (gmt 0)

10+ Year Member



I sometimes use "Home" in my link text and "Widget" in the title tag. I really don't know if this is helpful, though. I'm wondering 2 things:
1. Do I lose PR value by having link text and a title tag that don't match?
2. How much PR value do title tags have, relative to link text?

mcavic

10:04 pm on Jul 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



As far as I know, titles and anchors don't have any effect on PR, so they don't have to match.

IITian

10:08 pm on Jul 17, 2003 (gmt 0)

10+ Year Member



rfgdxm1>
You can't create PR by yourself by creating lots of pages on your site. However, by good linking of pages on your site to other pages on your site this can spread around the PR you get from other sites efficiently.

Would agree with you. However, I read somewhere that every page gets a default PR of 1 to begin with. If that is true, by some very clever linking it could be possible to increase PR of selected few pages. In that case, my guess is that for those pages, PR might increase very marginally, say from 4.75 to 4.80.

Eltiti

11:20 pm on Jul 17, 2003 (gmt 0)

10+ Year Member



JudgeJeffries,

I have reason to believe that the answer to your question is... somewhat complicated.

I have advertised on a site with several hundred pages (a few PR7, most PR6, some PR5), and my text link was shown on each of them. All links showed up in my Backward Links just fine, so in that sense, yes, they were counted.

The pages of my own site were PR6 before I started to advertise, and remained that way. Of course, I may have gone from a "low 6" to a "high 6". (BTW, the site on which I advertised is fairly low-profile, and I don't think there is a reason to assume it can't "pass on PR".)

Now, did it help me in the SERPs? Not really. When I analyse the sites above me, they typically have PR6 as well, *similar* on-page optimization (KW density, etc.), and far *fewer* incoming links (100-200), but from a *larger* number of domains, often guestbooks. (Of course I have links from other domains as well, but dozens, rather than hundreds.)

This *may* be an example of that recently patented GG algo at work, or it may be something different altogether.

In any event, the experiment, which has run for almost a year now, has *not* convinced me that this is "the way to go", and I've been working hard on other approaches... ;-)

Dolemite

12:20 am on Jul 18, 2003 (gmt 0)

10+ Year Member



For PageRank purposes, links count the same whether they're from the same domain or not.

That's why sites with 10s of 1000s of pages can easily reach PR6 (almost by default) with very few external incomings.

I'm not sure if I agree with these statements. If PageRank is truly a zero-sum game, then you can't manufacture it simply by having a large number of pages.

My experience makes me unsure of the "same domain" issue as well. It seems either PR or anchor text is discounted (perhaps both), but I'd be hesitant to definitively say which it is.

egomaniac

12:29 am on Jul 18, 2003 (gmt 0)

10+ Year Member



I have direct experience with this, and I can say a couple of things.

1) It is very valuable to use keywords in your anchor text on pages within your site pointing to other pages in your site. So having a text link on every page back to your home page with the keyword in it is a powerful tactic for increasing your ranking on that particular search.

There is no limit that I know of to how many internal pages will count as links. Google *could* do this. I just don't know of them actually doing this.

Using the word "home" in the anchor text is a waste. All that does is raise where you come up in the SERPS for "home".

2) Every page on the web has a base value of PR. Therefore the more pages you build, the bigger the slice of the PR pie you will own. You get PR both from your pages own base value, as well as from what points to your pages. Where you point your pages within your own site can effectively be used to raise the PR value the target page.

This is my experience both pre- and post- dominic/esmerelda.

When you know a system works, you can make it do what you want.

daamsie

12:44 am on Jul 18, 2003 (gmt 0)



I agree with egomaniac, anchortext in your own site is very effective. I have seen many jumps for my internal pages after simply changing the anchor text of the links pointing to them. I try to match that anchor text with the title of the page it is pointing to also to maximise on those keywords.

Vec_one, PR is something COMPLETELY seperate to your titles, on page text or anchor text. PR is purely a ranking based on the ranking of incoming links. The reason we discuss titles and anchor text a lot in combination is because that is how we target our rankings for those phrases. More often than not, a site with well-optimised anchor texts and titles will perform better in the search engines for those keywords than a site with a higher PR. PR is quite overrated really - often after a PR drop your referrals can still increase because of better optimization.

doc_z

8:00 am on Jul 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



That's why sites with 10s of 1000s of pages can easily reach PR6 (almost by default) with very few external incomings.

You can't create PR by yourself by creating lots of pages on your site.

According to the original PR algorithm it is possible to create PR. You have to choose an appropriate link structure and you would need a lot of pages. (The number of pages which are necessary to reach a PR6 depend on several factors. A very rough estimate would be a million pages.)

However, it seems that Google changed the algorithm. These changes seem to hamper/prevent the production of PR.

John_Creed

9:27 am on Jul 18, 2003 (gmt 0)

10+ Year Member



Using the word "home" in the anchor text is a waste. All that does is raise where you come up in the SERPS for "home".

That all depends on your keywords. Its not always convenient for every site.

Often it just makes a site less navigation friendly. Most of the time its hard for a user to know how to get back to the home page if all they see is some keyword rich link.

"I don't want that. I want to go back to the main page and click on that other section I saw. Not get Fuzzy Brown Widgets!"

Eltiti

10:07 am on Jul 18, 2003 (gmt 0)

10+ Year Member



John,

I agree with you that it is not always appropriate, but it *may* help somewhat.

One idea would perhaps be to put a small "home" graphic next to the anchor text (personally, I'd put it to the left, and I would *not* link it), as it seems to be a well-recognized icon.

Another idea would be to add "Home" to the end of your anchor text ("Fuzzy Brown Widgets Home") --and perhaps *not* link the Home part.

Finally, you could consider breadcrumbs ("Widgets > Brown Widgets > Fuzzy Brown Widgets"), although I realize not every site lends itself to this approach.

ciml

12:29 pm on Jul 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Dolemite:
> If PageRank is truly a zero-sum game, then you can't manufacture it simply by having a large number of pages.

If you're talking about the average PageRank per node, then (leaving penalties and dead ends aside for a minute), it should be zero sum. You could 'farm' extra PageRank into your network from the rest of the Web, but PR manufacturing has been overrated since the Backrub papers were first discussed. As doc_z points out you'd need a special link structure and a huge numbers of pages.

I think that internal link text is also a little overrated these days. It certainly helps, but not as much as it used to IMO.

doc_z:
> However, it seems that Google changed the algorithm.

Perhaps the PR decay is steeper than it was? (it used to be very consistent)

IITian

12:42 pm on Jul 18, 2003 (gmt 0)

10+ Year Member



doc_z
>The number of pages which are necessary to reach a PR6 depend on several factors. A very rough estimate would be a million pages.

How discouraging! Oh, wait a minute. You said million? At first I thought you said billion. Consider it done. ;)

Seriously, I think misunderstanding about how PR can be manufactured by having more number of pages, might be driving many SEOs to create sites with tens of thousands of pages where only a few hundreds might have sufficed. This, in turn is straining the crawlers and the computer systems of major SEs, thus slowly down the update cycles.

I think PR, while remaining perhaps as one of the most important variables in Google's algo, is vastly overrated and as you correctly pointed out, it takes a lot of pages to generate PRs internally.

menton

12:57 pm on Jul 18, 2003 (gmt 0)

10+ Year Member



Hi all,

Is there any additional advantage of having "widget home" insted of "home" if the rest of the page is optimized and has a good anchor text?

thanks

menton

johnser

1:08 pm on Jul 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Eltiti >>>
How competitive were the SERPs where you bought the text links?

Also folks >>>
Post Dom&Es, & ignoring PR factor, can enough alt text in image links on other sites get you to the top of a competitive allinanchor search?

I've searched around on this but couldn't see anything definitive?

J

dnbjason

1:44 pm on Jul 18, 2003 (gmt 0)

10+ Year Member



I've always tried to avoiding getting links from other website through images, I prefer the text links when possible. Here is a line from Googles Guidelines page:

Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.

Even though it didn't say anything about "Alt" text, that is still enough for me to avoid using it when possible.

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