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Google nibbles away a small bit of Yahoo's market share

Google and its partners have more than 80% market share

     
11:36 am on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member vitaplease is a WebmasterWorld Top Contributor of All Time 10+ Year Member



The 7 largest search engines on the web are:

1. Google 55.2%
2. Yahoo 21.7%
3. MSN Search 9.6%
4. AOL Search 3.8%
5. Terra Lycos 2.6%
6. Altavista 2.2%
7. Askjeeves 1.5%

from: [onestat.com...]

These data are claimed to be "global average usage share".

update from earlier posting:
[webmasterworld.com...]
(no huge changes)

11:48 am on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Not buying these numbers from OneStat, especially as they haven't figured out how to make the www sub-domain point to their main domain yet! Try their site without the www subdomain included....hmmmmm!

My trusty stats provider says the numbers are as below:

39.21% Google
24.06% Yahoo
18.47% MSN
8.4% AOL
2.12% AskJeeves
1.58% Netscape
1.01% Altavista
0.78% EarthLink
0.68% Excite
0.62% Overture
0.53% Lycos
0.4% IWon
0.38% Comcast
0.31% ATT
0.29% Looksmart
0.23% C-Net
0.17% HotBot
0.17% Mamma
0.15% AllTheWeb
0.15% WebCrawler
0.1% ixquick
0.07% Freeserve
0.05% Teoma
0.04% About
0.04% Kanoodle
0.02% CometWebSearch
0.01% Alexa
0.01% Profusion
0.01% Business
0.01% 7Search
0.01% Searchalot
0.01% Dmoz
0% ah-ha
0% WiseNut
0% ePilot
0% FindWhat
0% SearchCactus
0% GoClick
0% Pageseeker
0% Webfile

11:49 am on May 14, 2003 (gmt 0)

10+ Year Member



So when is yahoo expected to move to inktomi?
11:52 am on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



netnerd,

I live in hope....the sooner the better as far as I am concerned!

12:00 pm on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member bigdave is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Percentages,

Is that on your site, or someone claiming that for the entire web?

My number look a lot more like those that vitaplease mentioned.

The top 4 are

Google69.2 %
Yahoo19.4 %
MSN5 %
AOL1.9 %

And that isn't even counting what I believe are the toolbar searches that are showing up in my other referrers.

My site is definitely heavier on google than it should be. The other engines never really crawled down to the content before last month. Ink had the most pages at about 5% of all my pages.

12:10 pm on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Above numbers taken from an independant site which counts several thousand sites based upon installed on-site counters.

Referrer counting is never 100% accurate....but my sites do almost mirror these numbers.....given a decimal place or 2.

Google numbers are way to high for "Joe Public" searches....MSN and AOL numbers are too low. Technical searches show different numbers.....but "general population".....I'm not buying that level of Google dominance!

12:15 pm on May 14, 2003 (gmt 0)

10+ Year Member



Here are the figures for France (as of april 2003)
The values in parentheses give the trend in % related to previous month (source: xiti / 1ere-position.com)

1 - Google 59.95 % (+0.94)
2 - Yahoo! 13.04 % (-0.52)
3 - Voilà 10.00 % (-0.01)
4 - MSN 7.23 % (+0.16)
5 - AOL 4.35 % (-0.34)
6 - Lycos 1.58 % (-0.09)
7 - Altavista 0.92 % (+0.05)
8 - Nomade 0.87 % (-0.04)
9 - All The Web 0.84 % (+0.29)
10 - Francité 0.42 % (-0.17)
11 - Netscape 0.29 % (-0.04)
12 - Excite 0.06 % (0)
13 - Euroseek 0.01 % (0)
14 - Hotbot 0.01 % (0)
15 - Looksmart 0.01 % (0)

Dan

<edit>Figures are coming from a panel > 1 billion visits on more than 60000 sites</edit>

12:26 pm on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member bigdave is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I suspect that the numbers are somewhere in between.

I only know of one person that uses MSN search and she has recently started using google more and more since she can never find anything in MSN. But then again, she is the only person I know that uses MSN by choice. All the others got stuck with it by their DSL provider.

I'm surprised with how low my AOL numbers are since Google provides their results. I'm not surprised that the members of my site aren't big AOL or MSN users, but I would think there would be a lot of hits on the searches.

Oh well, not worh worrying about too much. 59% of my traffic come from non-SE sources, and I don't have any money riding on this anyway.

I would love to see the other search engines get thir act together enough so that Google gets some competition.

3:36 pm on May 14, 2003 (gmt 0)

10+ Year Member



Don't forget that the majority of Yahoo referrals will actually be from the Google/Yahoogle results it uses.

If you add together all the downline users of Google, I get figures of around 80% Google, 10% MSN and 10% everything else.

4:20 pm on May 14, 2003 (gmt 0)

10+ Year Member



One of these times, OneStat will come out with accurate numbers. This isn't one of those times.

Percentages' numbers are closer to reality.

59% of my traffic come from non-SE sources

This is a great quote. Since everything has gone even more topsy-turvy this year in SE land, we've made a major push for non-SE traffic that we can better predict and rely on.

6:00 pm on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member vitaplease is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>>Percentages' numbers are closer to reality.

I cannot comment on how correct the onestat numbers are, but you will find many here (probably with larger sites) with SE-referral statistics showing Google and partners having even more presence than the 80% add-up.

6:05 pm on May 14, 2003 (gmt 0)

10+ Year Member



Yahoo vs. Google

My stats on web site shows:
Yahoo: 67%
Google: 33%

My sales on the same site shows (I have good tracking system):
Yahoo: 85%
Google: 15%

So for me Yahoo is much better, then google.

6:59 pm on May 14, 2003 (gmt 0)
7:57 pm on May 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google 49.75
Yahoo 25.39
AOL NetFind 5.66
MSN 5.49
Google Canada 3.77
Ask Jeeves 1.72
iwon 1.37
CNET Search.com 1.20
Netscape 1.20
AltaVista 1.03
CompuServe 0.69
Google UK 0.69
Dogpile 0.51
alltheweb 0.51
Overture 0.34
Google Germany 0.17
Google Italy 0.17
Lycos 0.17
MetaCrawler 0.17

I am in a wierd niche market with many rural visitors of generally low technical accumen. I have seen a steady shift away from Yahoo for the past year. Recently I have seen an increase in Teoma/Ask Jeeves. Will they be the next big player.

WBF

8:43 pm on May 14, 2003 (gmt 0)

10+ Year Member



Google - 51.9%
Yahoo - 22.6%
MSN - 12.1%
AOL - 7.2%
Ask Jeeves - 3.2%
Altavista - 1.5%

Lycos, Excite, Hotbot, Overture (non-paid) , FAST, Snap, Webcrawler, Looksmart and About - all less than 1% in that order

Non-search engine traffic is about 50% mostly through affiliate schemes but still leaves me with a Google/Yahoo/AOL exposure of around 40% of total traffic - scary!

9:05 pm on May 14, 2003 (gmt 0)

10+ Year Member



For me MSN sends more than yahoo:

google: 30%
MSN: 26%
yahoo: 13%
ask: 7%
altavista: 7%
alltheweb: 5%
aol: 3%
excite: 1%

Various other engines send below 1%.

9:51 pm on May 14, 2003 (gmt 0)

10+ Year Member



I guess SE traffic should be analysed in a very specific way.

For example: I have 5 independent sites, all *.com domains, text in english, targetted worldwide, giving information about different designers, furniture, lightning aso. Nice markets, special interest. Products available worldwide.

My SE traffic in the last 6 months was like this:
Google (cumulated Googles) 62 - 78%
Yahoo 9,5 - 21%
MSN 6,5 - 14,5%
AOL 1,2 - 6%
others mostly < 1%

No SE: about 40 to 58% (due to intuitive domain names).

Trend: MSN improving, AOL worsening.

I got traffic from different countries as expected by figures about country related internet activity. Also are conversions.

All sites rank excellent for targetted key words / phrases.

Best doing site makes about 100 k site impressions / 500 visits a day. Worst site 20% of this.

9:57 pm on May 12, 2003 (gmt 0)

10+ Year Member



Which ever way you want to spin the stats, there is one trend that doesn't need analyzing. Google and its partners account for 70-80% of se traffic therefore it reconfirms one thing, optimise for google and let all the others fall into place.
10:03 pm on May 12, 2003 (gmt 0)

WebmasterWorld Senior Member rfgdxm1 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>Not buying these numbers from OneStat, especially as they haven't figured out how to make the www sub-domain point to their main domain yet! Try their site without the www subdomain included....hmmmmm!

ROFL. Yeah, they are obviously too clueless to live, and merely waste planetary oxygen. ;)

6:42 am on May 13, 2003 (gmt 0)

WebmasterWorld Senior Member bigdave is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I was just thinking about these numbers that some of you are putting up.

What is the bias of the reporting services as far as commerce/information sites that they monitor.

The more I think about it, the less I am convinced that my site will ever pick up big numbers on MSN, AOL or even Yahoo. The intelligence level of the people involved in the field I cover is well above average. There are more than a few idiots, but in generalthey are quite bright.

If you are smart, spend a good deal of time online, and do searches for information and not just shopping, you will most likely have settled on google as your search engine.

There is also the problem that my site reviews products, so we are competeing with paid listings on searches for those products.

Do those numbers include sites that have paid for inclusion? It might be fair to include the when discussiong where people search, but it would not give a fair idea of what to expect in results on your site.

7:31 am on May 13, 2003 (gmt 0)

10+ Year Member



Good point, BigDave.

If you are smart, spend a good deal of time online, and do searches for information and not just shopping, you will most likely have settled on google as your search engine.

I guess this presumption is true. It might be the more advanced user searching for products / services I offer.

2:03 pm on May 13, 2003 (gmt 0)

10+ Year Member



"Since everything has gone even more topsy-turvy this year in SE land, we've made a major push for non-SE traffic that we can better predict and rely on."

What exactly does a "major push for non SE traffic" consist of? Presumably you are talking of more than an ad campaign.

4:48 am on May 14, 2003 (gmt 0)

10+ Year Member



big dave, totally agree that the more sophisticated the search the more gravity towards google, though I'm becoming more of a yahoo fan ... i love the way they have changed from showing 2 pages per site to just one ... it is much cleaner to look at and basically the same results
 

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