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He has almost no back links, (PR3) and what he has are mostly dead-links from and old directory listings which he has no idea how he got listed in. He does not know what an H1 tag is or how to put a graphic in on his page yet his pages all achieve amazing search engine rankings. Recently he removed all links between his pages on his site because “he didn’t want to confuse visitors by giving them options to click elsewhere”. He is counting on direct hits to each page from Google, which is not a problem with his pages ranked so highly.
On the other hand, I have a site that competes on some of the same keywords and have been utilizing every SEO technique known to man… I have worked on getting over 50 one-way links to my site with perfect anchor text, optimized the text, built content, and created clean HTML code for Google to easily read. However, no matter what I do, I can not get closer than within 10 spots of his placement.
This leads me to believe that Google heavily weights the time a domain has been listed in their directory and gives it a boost.
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