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We can't name names, but this is what they do with an example domain--
On the resulting page is search data from a partnered search engine. It includes the top 10 results for "penguin widgets" when you search on the competing engine. These results are well formatted with bolding, links, and high KWD to rank well. They of course have additional "search boxes" and related terms for the user to click on for more information.
Now Google has spidered thousands of these pages which are nothing more than search results from other engines. These results pages rank well for many different keywords doing nothing but putting traffic to totally unrelevant pages and another search engine. If GG wants to see what I'm speaking of with specifics, check the spam report just sent.
No one has said exactly why your PPC affiliate SERPs need to be indexed by Google. As a searcher, what do I need a secondary SERP for? To be given links to Dell and Ebay? Hey, thanks a lot!
Say I just searched for something. *I* didn't pick that query whose results have a position in Google SERPs. The relevance is lowered because you're choosing the result set for me. Heck, you can even give me a non-related page indexed using SEO. No thanks. I already did my query on Google and want to browse sites, not sort through even more results. I don't care if it's relevant, I feel like my time is being wasted.
If you have not caught on yet this is due to a product called Traffic Dynmo which has recently shut it's doors to new customers due to it starting to be abused.
You'll probably find the site if you search on that name in google though to see what I am talking about.
It is simply a set of scripts that plug into search feed and generates thousands of pages of seacrh terms generated using the overture sugesstion tool. This is why the pages are high keyword density and rank well for very specific seacrh terms.
Not that I am using this but thought you might want to know.
Personally, I don't like finding results from any other engine or directory in with the SERPS unless I'm using a meta search engine. How can a listing from another engine or directory be more relevant than the site the listing points to?
... if the directory is properly themed and without ppc in mind, a directory listing page (category xy) offers many resources related to a topic (category xy). If google returns such a directory category page this means, you can reach many highly targeted sites with one single click. IMHO a listing from a "good" directory *can be* much more relevant than any single site listing. However, that's from the point of view of a person who runs several "good" niche directories. ;)
From another person who runs a directory (spare time - only a small un)
100% Agree with you Yidaki - does depend on the search term, if you are searching for Widgets I can not see a problem with a result providing a list of different Widget sites.
However, If you are searching for XYZ Company then directory results do not really belong.
Further re PPC - if it is relevant I can not see a problem with a directory that has PPC in mind.
>I also support research projects but I cannot agree
with TOS that "permits" replications without any
It's called "freedom." Some people are pretty passionate about it, because of their moral or philosophical beliefs.
>Did DMOZ take in any way action against this practices?
No, as long as you comply with the license (which basically says "please use this however you want, just let people know where you got it.") DMOZ promises NOT to take action.
This may have disadvantages, both social and technical. It has advantages also:
-- It attracts editors (who freely provide services that would otherwise be impossible or impractical to obtain.)
-- It provides valuable data to startup search engines (like Google or Alexa) and promises NOT to impede their creative work with technological, procedural, or legal obstacles.-- It doesn't impose the high cost of "taking action" on the project community, thus freeing up resources that can be used for pressing needs (like new servers...;) )
Compare, say, the RIAA, which annually spends millions of dollars impeding the flow of content, with the direct result of greatly impoverishing everyone -- artists and consumers alike -- while providing (comparatively) small profits to a few greedy ambulance-chasers and bean-counters. The ODP will NOT go there. Read its social contract (which, by the way, the editing community vehemently insisted that AOL provide).