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So relevant "keyword links" back to a similar themed page are good for increasing rank of that page.....
... but if I have a keyword in German on my ".de" site pointing back to the same theme page on my "uk" site will it help the uk site page rank, or will it not know its the same word but in German?
or what if I have the English "keyword link" on my ".de" site linking back to my "uk" site? will that help? or will the fact that its on a ".de" site mean it wont understand the English word link (in terms of increasing score)
Dave
To clarify: PR is PR. It's totally independant from link text. It's a simple (okay, complex) compued quantity.
So languages are obviously out of the equation here.
Link text however helps in ranking. It's one of the most powerful tools for ranking in Google (see G bombing).
Google however does not need to know the language of the linking page to attribute the linktext value to the recieving page. It simply notes the words and assigns them to the pool of information it has for the recieving page.
You could easily make a japanese site #1 for a query on sauerkraut, by just mass linking to that site from german pages with sauerkraut in anchor.
so is it the PAGE that is linked to from the anchor of "keyword" that will increase in likelyhood of appearing higher in results under that keyword ....or the SITE that that page is on? or both!?
Exactly. Link text is important for the page you link to. It has some (mild) effect on the page where the link appear as well in terms of density etc.
