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I get high (1st page) results for most my targetted keywords.
But this doesnt reflect on my actual results, alot of which are a few pages of results deep.
I need to know, does this mean simply my pages need better optimizing?
or does it mean that maybe google is counting anchor text from within my site and i need more inbound links with my keywords in the anchor text? Does the allinanchor command count anchor text from within my site?
Many thanks
If the answer to this question is yes (I am not sure), then you could get many links from non-relevant pages, rank high in an allinanchor search, and rank low in an ordinary search.
Ranking highly in an allinanchor: search is really only of any use to a webmaster assessing their competition, I guess, so I wouldn't worry about trying to achieve top ranking in it over and above the boost that would give to your standard SERPs.
If you can get lots of links then get lots of links - aim for quality sites with decent PR, few links on the page and on the same theme as your site.