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It's a different kettle of fish if you have hidden text on your site, e.g. meta tags, which doesn't match the viewable text - e.g. you're trying to steal traffic by getting ranked well for britney or sars when your site actually sells blue widgets.
Why do you think you have a penalty?
New sites often have an apparent PR of 0 (or <1) just because they haven't been crawled yet or have no significant inbound links.
If your site used to have a PR of e.g. 6 and now has a PR of 0 then it's more likely that you've received a penalty of some kind.
Are you sure other things are not playing a role?
- server down during deep crawl?
- hidden text/links
- purchased expired domain with grey past?
- overdone cross-linking?
- accidental robots text mix-up?
- adult content and safe filter settings wrong?
- any other things come to mind?
Could it be the site's been penalized beyond recovery?
Do you suggest a new domain or perhaps a new career?