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When people say size, I think overall web page size. For example the smaller the page the faster the load time. The faster the load time the more likely people will look over the page.
Optimized code, CSS, and limiting graphics and optimizing the graphics you do use are all keys to overall good, smart, and considerate web development.
There are so many benefits to keeping pages small. Some pages have to be big by nature but smaller ones have more advantages.
<edit>Oh, and Welcome to WebmasterWorld!</edit>
My same site with a one word keyword search is #6 out of 1,130,000 total.
It is in a crafts catagory and graphics are just a necessary part of the look/function of it. The reason for larger file size.