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We are going through the alphabet because we thought it would be fun to use the same naming system used for hurricanes [nhc.noaa.gov]. Since this will be the fourth update of the year, it must start with a D.
lol. A few thousand promotion and marketing grunts, dozens of branding experts, a few dozen righteous press and public relations people, and even 1 professional political spin doctor in the forums.
Imagine trying to get those groups to agree on a name!
We had Ad Hoc committees all over Boston working on the problem. I'm not kidding - it was in many different table conversations as a talking point.
After that, it was passed up last week into the naming committee. Once the name was reached, it was an obvious choice and chairman WebGuerrilla signed off on it.