Forum Moderators: open

Message Too Old, No Replies

Google Toolbar - A bad idea

Seeing the pagerank in the google toolbar is a big mistake

         

Assadic

4:51 pm on Apr 26, 2003 (gmt 0)



I would like to outline a mistake (in my opinion) that is done by Google.

I'm the webmaster of a website with a big pagerank. I'm often asked by other websites that want to have a link on my pages. Sometimes, those websites do not have the same language...

Before, links were made for the users and now they are here for google.

I think that this situation is due to the view of the pagerank in the google toolbar. With this tool, webmasters are only focused on their pagerank (even if the view is not precise).

I propose (do not shoot me) the end of the pagerank in the googlebar to reduce the crazy interest for this.

I would like your opinion about that. What is the interest of viewing the pagerank in the googlebar unless destroying google's algo.

roundabout

10:38 pm on Apr 26, 2003 (gmt 0)

10+ Year Member



>> Interesting that people feel they can lecture Google on what the company "must" do.

who is lecturing Google to do anything? We are simply discussing what many people believe to become the shortcomings of displaying PR. And it is the opinion of many that displaying PR encourages webmasters to engage in all sorts of crazy linking schemes, buying of links, etc. - do you actually doubt this to be true?

loanuniverse

10:45 pm on Apr 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



hat displaying PR encourages webmasters to engage in all sorts of crazy linking schemes, buying of links, etc. - do you actually doubt this to be true?

Hmmm why would you call it crazy? ... If my source of income was my website and I needed to drive up traffic and ultimately sales, I would not consider them to be crazy schemes. I also think that buying of links is just another way of marketing and not the capital crime that some people make it out to be. Does it throw a wrench in Google's algo? Probably since it would be hard to decide, which link represents true praise rather than an exchange of cash, but Cest la vie.

roundabout

10:46 pm on Apr 26, 2003 (gmt 0)

10+ Year Member



alright, maybe I was lecturing, but I still think it would be the best move for Google

loanuniverse

10:50 pm on Apr 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nahh, I like the toolbar and the fact it shows pagerank. If someone doesn't like it either disable that portion {assuming you can} or uninstall.

roundabout

10:58 pm on Apr 26, 2003 (gmt 0)

10+ Year Member



I use the toolbar as much as any SEO ... the point is the cumulative effect of webmasters being able to see PR. This has caused linking to mainly be about passing PR and less about showing users interesting sites.

heini

11:14 pm on Apr 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Roundabout, I think the greater issue at hand is the question if and how the PR concept has changed the web.
The toolbar is nothing but a tool to that process, it makes it more obvious.
As in a previous thread said: Yes, Google's PR has influenced the web significantly. Originally the idea of PR was to take one of the web's most natural structural elements, the link, as basis for a meaningful representation of the web. With Google's rise to become the dominant force on the web PR has inevitably become a factor in the process it was meant to represent.

Alas, in the end PR is nothing but a souped up version of link popularity, it's predecessor.
Linkage has never been an objective voting process, and it has never represented peoples honest opinions.
Links have been traded in one way or another long before Google was even an idea in some student's minds.
In other words: the ideal world which Google's PR theory assumes has never existed.

xy123

11:40 pm on Apr 26, 2003 (gmt 0)

10+ Year Member



I dont really believe users need the toolbar to qualify a site. What they need is the SERPS. And thats why they use it. The high positioning of a site in the SERPS for your topic of interest is what tells the user that Google thinks its a good site.

If a site uses spammy techniques to get a high PR, reporting that to a user isnt doing him any favors.

Perhaps replace with a 'penalized' flag which is either shown or not; but discard the sliding scale.

roundabout

11:50 pm on Apr 26, 2003 (gmt 0)

10+ Year Member



heini, I agree with everything you say. I would also add that while Google's ideal world may never have existed, the PR theory still makes for the most accurate search engine.

However, the toolbar is a very powerful tool and it is speeding up the rate at which links no longer provide a meaningful representation of importance on the web.

At this point, I don't think Google could do anything to stop the decline of links as an accurate indication of a site's value. However, by removing the toolbar, I think they could slow this decline considerably.

steveb

12:43 am on Apr 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Spammers hate the spam report page, PR0 sites hate the toolbar. Big surprise.

The toolbar is a great tool and pagerank is one element of that. Users are able to see sites that for one reason or another are well regarded by other well-regarded sites. It ain't perfect, but it is very user friendly, and very anti-garbage.

From a webmaster perspective it is invaluable. If you don't like it, turn it off... but ignorance is not bliss. Pagerank isn't going away, and it shouldn't. Pagerank is the bedrock of what makes Google head and shoulders above other search engines, much to the chagrin of garbage content sites.

The toolbar doesn't stop anyone from linking to any site they want, and it doesn't prevent cookie-cutter crap sites from actually making good content.

jady

12:47 am on Apr 27, 2003 (gmt 0)

10+ Year Member



I, when using Google as a consumer - would VERY MUCH SO would miss seeing a site's Page Rank. It sort of shows (most of the time) which sites are "fly by night" and which sites are well established.. It's kinda my second check to the BBB when making an online purchase from anyone other than a huge company... Just my opinion - dont get rid of it!

That was the consumer side of me speaking. Now, as a developer and marketing guru I too would sincerely miss this little green bar. I understand the initial post, however this will happen still when someone checks your backlinks seeing your well ranking site... :)

Chris_R

12:56 am on Apr 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree Jady - after a while you sort of get a feel for things - I can probably guess a sites PR without even seeing the toolbar now. At least I feel that way.

I used to kind of "keep it in mind" when looking at facts and figures. If some page with a fact is on a cheesy PR 2 - I am less likely to believe it than if it is on three different PR 5s.

It is kind of individual to each person how they use it. I used to feel almost uncomfortable without it and every computer I used over friend's I made them install it :)

annej

1:12 am on Apr 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd like to see the page rank go from the tool bar for another reason. I think a lot of everyday users (not webmasters) use it. I know I like it because it makes it so handy to search on Google.

When they see a site that is 5 they assume it is mediocre. This might be true if an equal number of sites rated 5 as rated 10. But the way the system is niche interest areas like mine have no PR8 and up, practically no PR7 so it's about impossible to get above a 6 and literally impossible to get above a 7. There is no way I can get related links from high PR sites because there are none in my topic.

I think the PR on the tool bar gives the wrong impression to the public.

albert

9:57 am on Apr 27, 2003 (gmt 0)

10+ Year Member



Interesting point, annej.

I have the same situation with a niche interest area.

But my sites in that area (all having PR 5) list #1 or at least #2 related to the important keywords / -phrases.

This is enough for most users to visit my sites, and they do. There might be a small partition of users checking PR of sites in SERPs. They will find there's only a hand full of PR 7 and even PR 6 sites. These sites cover a broader interest area and consequently get more visitors / more inbound links than mine. - My sites on the other hand are very specific about the niche interests. That's what those users looking at PR can / will understand.

So I guess it won't harm to have 'only' PR 5 in a very specific area.

soapystar

10:09 am on Apr 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



google is entitled to sort their serps by any method they choose. Is using pr that is displayed in the toolbar worse than being buried in ppc because someone bids more than you? You slag off google because its given us all a good living from the huge traffic a high ranking generates. But it's their engine. If they decide to serve serps based on the spin of a dice, so what, its for them to do with their site what they wish, just like you can do with yours what you want. You can link to whoever you want, but google is being nice enough to tell you that, if you wish to be ranked well with them then there are sites that they dont want you to link to. They are not forcing you to do anything, you are choosing to follow google rules because you want them to return you with a high ranking free of charge.

mack

10:37 am on Apr 27, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



One thing google have done by publishing page rank as a figure is change the way the internet works. When I started building sites a link was all about traffic generation. This is essential to the fundementals of the web! But now I dont think there are any knowledgable webmasters who think this way. Everything has come down to that patch of green on your browsers. In a way google is writting the web rather than reporting it.

I think it has to be said that a site could end up with a PR0 simply by following the web fundimentals. Joe blogg builds a personal site about his hobby. He doesnt know anything about seo he builds a link page to sites that are also related to his hobby without knowing it he links to a load of penalised sites. He now has a penalty and doesnt even know it. Ther fundimental point of the entire web was to create a web of links. Why should a search engine determine the ruit of the web when the roll of a search engine is to return results from what it finds, not what it makes.

soapystar

10:49 am on Apr 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



so what if he ends up with a pro. Thats only on google. It's their engine. The only reason you think it matters is because every joe blogg and his dog uses google to search. Which means as a company and as a product they have succeded. Seeems they know what they are doing and if you build a site for yourself and not for google it doesnt really matter what your pr is does it!

Jeffry

11:34 am on Apr 27, 2003 (gmt 0)

10+ Year Member



Totaly agree with you mack.

Let us all start protecting our links pages and outbound links from being indexed.

After a certain time Google's links policy will be history.

I already dropped all outbound links from all of my web sites.

One penalized site is enough for me.
The traffic to that site has decreased with 90% since and my financial loss even so.

If people want to leave my site for visiting another I will not encourage them anymore with putting a bunch of links on my site.

Jeffry

soapystar

11:43 am on Apr 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



what was you penalised for? I only see pages being penalised for bad linking, not sites.

jady

11:45 am on Apr 27, 2003 (gmt 0)

10+ Year Member



Jeffry - did you let your ex-link partners know that you dropped all outbound links? <G>

In any event, I think filtering SHOULD be stronger - but this would be so complex to do, and I am sure they are working on it. Meaning, these sites that sell XYZ have a link directory for everything possible. I do NOT exchange links with these sites with any of our Clients. Once they get things in place, things will be cleaner - and the page rank (which aint goin' no-where) will be more fair/accurate..

[edited by: jady at 11:46 am (utc) on April 27, 2003]

Jeffry

11:46 am on Apr 27, 2003 (gmt 0)

10+ Year Member



Penalized for linking to a PRO site.

Jeffry

12:03 pm on Apr 27, 2003 (gmt 0)

10+ Year Member



>>Jeffry - did you let your ex-link partners know that you dropped all outbound links?

No I did not. And I don't care if they drop links to my web site.

Most of the time those links are from low PR sites and they are doing no good to your site either.

I prefer to optimize my sites for being found via keyword search, this way you don't need inbound links.

trillianjedi

12:13 pm on Apr 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Most of the time those links are from low PR sites and they are doing no good to your site either.

Just to clarify that, they won't do you harm, just won't do you all that much good if they're low PR.

I agree with you though, to a point. Optimising for keywords is a critical thing to do, but if your competitors do the same (maybe even copy your weighting etc from your pages when they see you do well, and they will) then the PR becomes important.

TJ

Jeffry

12:35 pm on Apr 27, 2003 (gmt 0)

10+ Year Member



>Just to clarify that, they won't do you harm, just won't do you all that much good if they're low PR

I'm not that sure they don't harm. What about PRO sites linking to your site? I don't take the risk anymore.

I prefer to be found, not to risk to be banned. If that happens you can throw your site into the trash bin.

And TJ, you really think PR becomes important in a competitors point of view?
He can see your inbound links if he wants and beat you that way too. Certainly if he has more money.
So, don't pay to much attention on PR.

jady

12:45 pm on Apr 27, 2003 (gmt 0)

10+ Year Member



Agreed - we have "some" link exchange on our main site - maybe 15 and they ARE useful to our visitors. Just sometimes gets annoying when you link to someone and they drop your link without letting you know. Might be some good folks that you were participating in link exchange with out there that were "doing the right thing".

DarrylParker

12:46 pm on Apr 27, 2003 (gmt 0)

10+ Year Member



<quote voice=Mack>Ther fundimental point of the entire web was to create a web of links. Why should a search engine determine the ruit of the web when the roll of a search engine is to return results from what it finds, not what it makes.</quote>

Sounds like my high-school level understanding of the Heisenberg Uncertainty principle. You can't accurately find the position of a thing without changing its momentum. Measuring anything will change it. The instrument of measurement (Google) is having an affect on the subject of measurement (the web). I think I'm good at my job, but I'll have to bump my hourly rate for subverting basic of laws of physics.

Darryl

killroy

12:50 pm on Apr 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would like to see people stopping to say "google doesn't owe us anything, it's their site, they can do wahtever they wish". That is simply not true. They have a huge responsibility. That is why MS is facing anti-trustsuits in the states. The bigger you get, the more reponsibility you have. Could you imagine if coka Cola stopped makign soft drinks, and now sells softcore under the label? Hey, it's their brand, they can do as they please with it. I don't think you'd hear many people say that.

Furthermore, I agree with some who mentioned that Google is shaping the net, rather then reporting it. To some extent they should, just like CNN and modern NEWS reporting could be held responsible for 11/9 or the war on IRAQ. If knowwbosdy would know/care, than it wouldn't be worth it to commit atrocities as publicity stunts. But on the other hand they have to be VERY AWARE of their own limitations. Unless they have an algorithm that ranks highly pages that are SUPER, GREAT and near perfect, they have to be very vary about their own imperfections.

Currently there is every indication that they are, ther mere fact taht GoogleGuy is here supports this.

Let's just hope they will always remain aware of their own responsibility.

Also, a good point, that niche topics are automatically "penalised" by pagerank. But htat is entirely natural, sicne its niche, fewer people are interested, ergo lower pagerank, that's jsut how it works (and it still does work!). and since teh SERPS will be more narrow, a lower PR site will still rank highly. This simply tells us that the real measure are the SERPS adn NOT PR.

Perhaps the toolbar shouldn't show PR which is a narrow measure (linking) which is misleading since most surfers don'T understand hte technicallities of it. Perhaps the toolbar should show the SERP ranking for what it percieves to be the main keywords (theme) for the page? would be more relevant, but obviously again harder to do (just what IS the main keyword of a page?).

Perhaps all this simply illustrates the shortcomings of keyword based searching. But Google already knows this and is workign hard to move to the next better thing, aren't you?

ehrm.. excuse the long rant...

SN

Jeffry

1:10 pm on Apr 27, 2003 (gmt 0)

10+ Year Member



>Agreed - we have "some" link exchange on our main site - maybe 15 and they ARE useful to our visitors.

In which way are they useful to visitors?
An outbound link is only useful if pointing to another site of yours.

trillianjedi

1:29 pm on Apr 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Jeffrey, the day that google penalises your site because another penalised site links to you, is the day that google ends and everybody moves on to a new search engine.

You cannot control who links to you. It will therefore never factor into the equation.

Otherwise, I may as well set up a duff site, spam google, get banned and then link from that site to all my competitors! That would be a little too easy...

The ability to "buy" incoming PR is reducing - google are doing things to try and prevent it. I do not believe that can continue forever, and will go at some point.

Good inbound PR comes to you because you have a better site than your competitors. That's what gets you the good links. Sure, at the moment if you have the cash you can buy them, but that will not last.

PR *is* the factor that matters, all else (keyword density, title and anchor text etc) being equal. That's unfortunate maybe, but very much a fact.

I agree that PR is the last thing to look at on your site wish list though. Anchor text, page titles and keywords carry more importance. Page Rank matters when you hit a glass ceiling on those factors.

TJ

Jeffry

2:18 pm on Apr 27, 2003 (gmt 0)

10+ Year Member



>>>You cannot control who links to you. It will therefore never factor into the equation.

I had a link from my banned site to one of my other sites a PR7 site, wich is dropped to PR4 now. All in the same periode. I found this at least strange.
So, I think the very moment a site is penalized it will affect the outbound links on it at that time.

>>>Otherwise, I may as well set up a duff site, spam google, get banned and then link from that site to all my competitors! That would be a little too easy...

A banned site will not be crawled anymore isn't it?
It becomes useless for bad purposes.

xy123

2:20 pm on Apr 27, 2003 (gmt 0)

10+ Year Member



No one is seriously denying that the PR component of the algo is very important in producing their SERPs, and that is after all the actual 'product' of google. Whether google's PR scores appear on the google toolbar is a separate issue. I for one can see good argument in it not being there; most *users* of google do not use the google toolbar, they are using google for the quality of its search results. Knowing the PR score of a site is warping the natural process of good sites attracting quality inbound links 'naturally'. Whether to seek a link from a site should be based on the quality of the site, not simply its PR score. Many webmasters engaged in inbound link generation seem to be focussing primarily on the latter.
This 110 message thread spans 4 pages: 110