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keyword order in keyphrases

keyword order in keyphrases

         

darex

9:49 am on Apr 25, 2003 (gmt 0)

10+ Year Member



When you are choosing keyphrases (in my case 3 word keyphrases) should you attempt to optimise for all the possible word orders in the keyphrases

E.g. if one of your keyphrases is (for a hotel site)

hotel <hotelarea> <hotelregion>

should you then attempt to optimise for

<hotelarea> <hotelregion> hotel

<hotelregion> hotel <hotelarea>

And would this count as three keyphrases or just one?

Also does it matter whether commas are included I.e. is

hotel <hotelarea> <hotelregion>

and

hotel <hotelarea>, <hotelregion>

the same as far as google is concerned.

darex

9:54 am on Apr 25, 2003 (gmt 0)

10+ Year Member



Bye the way an update,

when talking about keyphrases i don't mean metatags but phrases that are part of titles or bodytext or alt text or text links etc.

RBuzz

10:03 am on Apr 25, 2003 (gmt 0)

10+ Year Member



As far as I can tell Google ignores commas, but you CAN get different search results depending on the word order of the search. Whether or not you want to optimize for that is a question to ask somebody else -- :-> -- but I can say that word order does make a difference in Google's displayed results.

John_Caius

10:08 am on Apr 25, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For a keyphrase you want your keywords in the order of the keyphrase, e.g. blue fluffy widgets, not widgets fluffy blue. For a single keyword, you want it earlier in the title, e.g. widgets - WidgetInc, not WidgetInc - widgets.

Christian

11:03 am on Apr 25, 2003 (gmt 0)

10+ Year Member



Consider each keyword order to be a single search term, e.g.:
search term 1 = keyword 1 + keyword 2 + keyword 3
search term 2 = keyword 2 + keyword 3 + keyword 1
and so on...

Pick the terms most likely to be used by your target group. If each term seems to be highly relevant for your goals, then make a page for each one.

But, if only one of these keywords is really relevant, then the usual recommendations apply: use that keyword in different contexts, i.e. it should be found between different words in the text, for example:

word 1 + keyword + word 2
word 3 + keyword + word 4
word 2 + keyword + word 5
etc