Optimizing product pages.

[Webber]

I have a website about orange widgets.
Finally, I have the site up to PR5 and doing not bad under the keywords 'orange widgets'

However, the product pages are not doing so fine. Whenever people search for 'name of the widget in orange' my pages do not come up in the serps.
This is probably due to PR1 or PR2 on these pages and a huge lack of traffic.
In general, customers are not searching for orange widgets, but usually know exactly what they want. So, it is very important for my little business to get better product pages.

What should I do?
How do I get traffic to my site? And to the individual pages? Not only the index page....

[FleaPit]

Need to get a better internal link structure going so you can spread you PR around to the internal pages. Also make sure each product page is optimized with the usual content, tags etc. That done you should find a nice steady increase in the serps within a couple of months.