Does linking to Google benefit your PR?

Having the Google API Search Tool in a site ranks you higher, doesn't it?

[jose]

Probably is not true but...

Could any body confirm that linking to Google benefits your PR?

Or if you have the Google API Search Tool in your site apparently you rank higher in the SERPS.

I have seen recently sites doing well in the SERPS, with not apparent reason, and they all had the search Tool box in their Homes.

Even if it is not true, if we think carefully, Google could take advantage of this and introduce it in its Algorithm. In this way they could "push" their brand even further.

Cheers

[SirFroggZ]

I haven't seen any of my competitors doing it. But it would sound logical. I to would like to know the answer to that question.

[doc_z]

Linking to Google decreases PR (as any other outgoing link). However, it could improve the ranking (which is finally the important point). I assume that you won't get a definite answer, because it depends on Google's algorithm and probably nobody knows the details. Also, (as already mentioned by your own) Google could change these things in the future.

[Craig_F]

> Linking to Google decreases PR (as any other outgoing link).

Thought this needed more clarification. Outgoing links do not decrease the PR of a page. They simply reduce the amount of PR that the page can pass on to other pages.

[doc_z]

Craig_F

for any 'normal' link structure (i.e. assuming that you can reach each page from each other page with some clicks) an outgoing link reduces the PR of the link page as well as for any other page on your site.

See this discussion

[trillianjedi]

Doc_Z,

See which discussion?

Thanks,

TJ

[consultant]

If the outbound link is on a subpage that doesn't link back to the home page of a site, won't the PR value (voting power I call it) of the links on the home page be unaffected? I thought the PR voting power of a link was divided up on a site in sort of a pyramid with each subsequent level having less voting power. If there is no link up the pyramid it seems the outbound link would only effect the PR voting power of that page and the pages which it links to below it. Of course I'm just getting back up to speed with Google's methodology so excuse if I'm in error and Google simply takes a site's total PR and divided it by the total number of links it finds.

[doc_z]

trillianjedi

look here [webmasterworld.com] or here [webmasterworld.com].

There is also a simple explanation in the context of the 'radom surfer' model. Obviously, the propability that a random surfer visits your pages decreases if there are more outgoing links.

[Chris_R]

Linking to google does not hurt or help your PR.

Just cause some pages you see do better that link to google - doesn't mean that is the CAUSE.

People that link to google are more likely to understand google and optimize their pages for it. This is only one reason you may notice what you are noticing.

[jose]

This is what I believe Chris_R, but Google could make it count and provoke a reaction of people putting it on their websites...

And why not?....

[Craig_F]

Ok, doc_z I stand corrected! Makes complete sense.

[SEO practioner]

Google Guy, if you see this- Now if YOU cannot answer this question, no one esle can

:-)

[jose]

I guess he's in Amsterdam too!

[pixel_juice]

>>Does linking to Google benefit your PR?

I've heard if you send them cash in a brown envelope this helps too ;)

[MattJ]

Linking to high PR sites has no effect on the PR of the page you are linking from.

The exception is that if you have internal links throughout your site that are passing PR around, you will suffer a slight decrease for all pages because you are bleeding PR through the external link to Google.