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In the other string [webmasterworld.com ], I thought I received the information I needed about redirects - but have since been advised that Google does not like 302 redirects...the solution we were about to implement.
One of our sites carries many pages with an advertiser link that goes to the same external target page (anchor text: "blue widgets").
Two issues: 1) if the target URL changes, or if we replace that advertiser with a different one that also sells blue widgets, we must then change that same link on all of our pages. 2) We're giving all those outbound links to the advertiser's page...which helps their PR, not ours.
So, we were going to change all of these links to point to an internal page (rather than to the advertiser's page)...then redirect that traffic via a 302 to the advertiser's page. That way, we only need to change one page when changes are needed, and we keep more PR.
But another Webmaster told me he had done the same thing and recieved the dredded PR0 for his effort. In my mind this is legitimate but I've been wrong before!
We could add a NO INDEX NO FOLLOW but then no one would get the pagerank - I think.
Will take all comments: ethics? practical solutions?
