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The newest challenge for google now is the link exchange scheme out there. When the situation become uncontrolled one day, Google will pull the triggle and I believe those sites participating in link trading scheme like <snip> will be the first to die.
Exchanging links with related sites are acceptable, but accepting a viagra site in a site about financial is ridiculous. And <snip> are just doing exactly that.
Time will prove everything.
[edited by: NFFC at 1:00 pm (utc) on April 16, 2003]
[edit reason] Specifics removed [/edit]