Keywords / Site Depth Questions

keywords

[mikemcs]

I am new to this site and have learned a ton over the past few weeks. I have also enjoyed the anticipation of my first planned for update. It seems like the changes I have made in the past few weeks have changed my page rank from a PR4 to a PR5. I thank you all for your comments and ideas. Now if you have some more time I would really appreciate a few ideas or suggestions on some questions I have.

A. A site has 1 main page that supports 3 separate divisions of a company. Each division sells a completely different product. So this main page links to 3 separate 2nd tier pages (as in how deep in the site). Should I try and target my keywords on the division pages our on the company main page?

B. How many pages deep should a site go? What I mean by this is should I try to not let any page exists that I cannot get to from say, a tier 2 page?

C. I have read that to over use a keyword is not good. Lets say on a catalog pages 7 out of 11 Items on a page are blue and I want blue to be a keyword. If on each item I put a bullet or a description and use the word blue, am I hurting my keyword usage?

Thank you all for your time in reading this and any comments would be appreciated.

[Mohamed_E]

The solution to the depth problem is to have a site map, it is also often a very useful navigational aid for users. The Google guidelines at [google.com...] state:

Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.

Some people like to make the user enter through the front door (index page), I very much prefer directing the user as expeditiously as possible to his/her final destination, so I would target keywords related to your company on the index page and those related to the products on the division pages (or deeper).

[mikemcs]

Thank you

[WebGuerrilla]

Mike, you also might want to read ciml's Search Engine Theme Pyramid and Google [webmasterworld.com].

[mikemcs]

WOW thanks WebGuerrilla. This was just what I was looking for. Any other topics of old I should read?

I did think of another question. It seems that a lot of sites I review have back links from them self? Is this normal and if so why would my site not have this? All of my pages link back to the index page.