What are the threats a content manager poses? for optimization
How can you eliminate those threats? How can you develop an optimization stratergy to competively deliver results if you are using a content manager?
RonPK
3:12 pm on Apr 10, 2003 (gmt 0)
I guess that depends 100% on the features of your CMS. Some things you might want to check before spending lots of money:
no difficult url's like module.php?id=34&cat=92&template=123. What you want is /nice/blue/widgets.html
absolutely no session ID's in the URL
make sure each page gets a proper title
good meta-descriptions are also important
madweb
3:22 pm on Apr 10, 2003 (gmt 0)
Yes - you have to be careful with dynamically created page names. I've been recently using a system which has a tendecny to create pages called - for example - events_B12D6A5C901D49AB92F8B075D1704060.htm. Although google won't mind, it WILL reduce clickthroughs on SERPS.
rogerd
3:26 pm on Apr 10, 2003 (gmt 0)
RonPK has hit the important points. I'd add the following: - Good text linkage to new content - Appropriate use of heading tags - Good page coding (i.e., avoids wasteful code, nav content, etc.)
