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Google Traffic Comes in Waves

Peaks Every Monday?

         

ALbino

6:39 pm on Apr 5, 2003 (gmt 0)

10+ Year Member



Hey folks,

I track my hits from www.google.com as kind of a measuring stick for all of my google.* traffic. Starting in February the traffic starting coming in waves. What I mean by that is that I graph each month and in February it started having it's peaks on Mondays and it's valleys a little later in the week. For example in February the days that are at the highest are 3rd, 10th, 17th and 24th.

Coincidentally in March the same days are Mondays and also the same days that are at the highest (3, 10, 17, 24).

Now this wasn't always true, if I go back to my stats for January they're flat as a board. They roughly hover at +/- 50 each day. By contrast in March it was more like +/- 300 depending on the day. That's a 600 hit difference on a Monday from say a Thursday.

Anyway, this is just something that's been irking me the last couple months. If it's going to be like this from now on then I'll live with it, but it just seems strange. Is anyone else tracking Google stats and noticing something similar? Worse yet, is it something I'm doing? :)

AL.

bluecorr

6:41 pm on Apr 5, 2003 (gmt 0)

10+ Year Member



My peak is Tuesday or Wednesday

takagi

6:44 pm on Apr 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Is there a fresh tag for some of your pages in the SERPs on a peak day?

ALbino

6:59 pm on Apr 5, 2003 (gmt 0)

10+ Year Member



Is there a fresh tag for some of your pages in the SERPs on a peak day?

Truth be told I don't think I've ever seen a Fresh Tag for any of my pages. I probably couldn't even spot one ;) GoogleBot's scanning my pages right now though, and if I go search on Google none of my pages are marked Fresh. Including the index page which I'm sure has been spidered by now.

AL.

Pegasus

7:07 pm on Apr 5, 2003 (gmt 0)

10+ Year Member



I get an increase mid-week as well. I think it's just that more people are netty mid-week.

ALbino

7:29 pm on Apr 5, 2003 (gmt 0)

10+ Year Member



I get an increase mid-week as well. I think it's just that more people are netty mid-week.

I'm getting a decrease mid-week. It pretty much looks like this:

Monday: High Point
Tuesday: Significantly Down from Monday
Wednesday: Down from Tuesday
Thursday: Down from Wednesday
Friday: Slightly up from Thursday
Saturday: Slightly up from Friday
Sunday: Huge jump from Saturday
Monday: Big jump from Sunday

Or more specifically here's March 10-17:

10th: Starting Point ****
11th: -335
12th: -37
13th: -106
14th: +17
15th: +24
16th: +262
17th: +138 ****

**** represents Monday.

It repeats like this every week give or take a little. The war kind of messed it up a bit (traffic and sales were down the first few days), but for the most part it happens without fail the last 2 months. Any thoughts?

AL.

<edited>Changed Control to Starting Point to avoid confusion</edited>

[edited by: ALbino at 7:35 pm (utc) on April 5, 2003]

europeforvisitors

7:31 pm on Apr 5, 2003 (gmt 0)



I've had Web sites since early 1996 (well before Google came along), and I've always seen heavier traffic from Monday through Wednesday than on other days of the week. I think that's because so many people use the Web at work or at school. When people show up at the office on a Monday, using the Web is probably a nice way to put off starting the work week. :-)

Traffic patterns obviously will vary according to the type of site. (If I had a site devoted to college football, I'd probably get a lot more traffic on weekends than I do.)

bether2

8:10 pm on Apr 5, 2003 (gmt 0)

10+ Year Member



From all reports, it's pretty normal to have a traffic pattern that varies according to the day of the week.

As europeforvisitors said, this pattern varies for different sites.

My traffic is highest during the week and starts to drop on Friday. Then way down on the weekend - until Sunday night when it starts back up again.

I didn't notice the pattern as much when my site was new.

Beth

ga_ga

8:34 pm on Apr 5, 2003 (gmt 0)

10+ Year Member



One man band, tradesman's site I maintain, peaks at sunday evening then falls steadily through to friday before suddenly ramping up again. Interesting watching the stats through the first few days of the Iraq conflict - visits to the index page dropped, but the striking thing was a huge drop in visit durations - average normally hovers around a minute or so maybe, during those first 4 or 5 days average durations bottomed out in the single digits of seconds. weird

rfgdxm1

11:21 pm on Apr 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This varies a lot depending on the site. I just checked the logs of my main amateur site. The demographics of the users is that they tend to be teenagers and young adults. The topic of the site involves something they tend to do most often on weekends. Saturday and Sunday are clearly the highest traffic days. Traffic on the weekdays is highest Monday, and falls a bit through Friday.

[edited by: rfgdxm1 at 1:14 am (utc) on April 6, 2003]

quotations

12:13 am on Apr 6, 2003 (gmt 0)

10+ Year Member



I also started in February to see a spike on Mondays. It kept up for about a month but has gone back to the old pattern of peaking on Wednesday, dropping off by about 25% on Friday and by 50% on Saturday and then back up.

If Wednesday = n

Sunday = n - 20%
Monday = n - 10%
Tuesday = n - 5%
Wednesday = n
Thursday = n - 10%
Friday = n - 25%
Saturday = n - 50%

This has been fairly consistent for a couple of years except during February. I didn't pay that much attention to it back in 1993-2000.

mfishy

12:25 am on Apr 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Monday is almost always my top day

bigace

12:48 am on Apr 6, 2003 (gmt 0)

10+ Year Member



I don't think that the traffic patterns have anything to do with a specific SE. I have tracked traffic from many search engines for many years (as do most of you I suppose). I have found that the ebbs and flows of traffic are quite consistant from all of the SEs. For my commercial sites Monday has been a peek day week after week for several years. As far as I am concerned this is directly dependant on Total Internet usage and is not Search Engine specific.

One exception to this is AOL traffic. I have always had more traffic on the weekends from AOL. My evaluation of this glitch in the pattern is that on the Weekends people are surfing from their home computers where AOL is more widely installed than at work.

born2drv

12:53 am on Apr 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I guess it all depends what industry you are in and who your target market is.

If you sell wholesale/industrial items or services, you will probably see spikes during the working week as people surf at work. If you are in the porn industry, I'm betting they don't use their work computers :)

Chris_R

1:03 am on Apr 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have a couple adult sites - and monday is usually the best.

The worlds highest traffic adult site (averages over a million uniques a day) is monday as well - his stats are public - as well as many other adult sites if you want to look at them...

rfgdxm1

1:17 am on Apr 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>This has been fairly consistent for a couple of years except during February. I didn't pay that much attention to it back in 1993-2000.

quotations: what is the demographics of your site users?

rfgdxm1

1:21 am on Apr 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>One exception to this is AOL traffic. I have always had more traffic on the weekends from AOL. My evaluation of this glitch in the pattern is that on the Weekends people are surfing from their home computers where AOL is more widely installed than at work.

With commercial sites, this may depend a lot on what the demographics of your users are. If you are selling more upscale products, or others that people who work in offices with Internet connected computers tend to buy, this may be true. However, if your product is aimed more at Joe blue collar surfing the Net, I'd expect it to be different.

futureX

1:26 am on Apr 6, 2003 (gmt 0)

10+ Year Member



i think it depends on what type of site you run & the audience, people's interest changes throughout the week.

Helpmebe1

1:27 am on Apr 6, 2003 (gmt 0)

10+ Year Member



I have to say lately Saturday-tuesday or wednesday has been peek days... wednesday as been ahh.. and thurs and friday have been slowwwwwwww... now havent checked traffic stats but going by sales when I say this. This wasnt always the case until some weeks ago... Not sure whats up with that.. friday has always been one of the slower days and Monday one of the busiest but the weeks have really been starting with a boom..meaning saturday-tuesday or wednesday and totally slowing by mid wednesdayish.

Chris_R

1:27 am on Apr 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



[google.com...]

Monday is the highest for google searches

notice all countries except the US were higher on monday (tuesday is very close)

I suspect monday is higher as well in the US - except that there is thanksgiving in the US and may have screwed things up for holidays and such...

europeforvisitors

1:42 am on Apr 6, 2003 (gmt 0)



now havent checked traffic stats but going by sales when I say this.

Last spring, my European travel site's busiest traffic days were Monday through Wednesday, but most of my record affiliate-sales days were on weekends. I took this to mean that people were researching their vacations at work but waiting until the weekend to make final decisions and bookings (possibly in consultation with a spouse or partner).

It's been harder to discern a sales pattern this spring because the Iraq war, airline problems, and the SARS scare are new (and unwelcome) variables. But the traffic pattern hasn't changed: I usually get my highest traffic from Monday through Wednesday, which has been the pattern on all my sites for more than seven years.

rfgdxm1

1:53 am on Apr 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Monday is the highest for google searches

The big problem with that Google Zeitgeist data is that there is no way of knowing what the people were searching about. For example, while the boss won't mind you searching Google on work related matters, he may not approve of you shopping online for yourself while at work. Thus, those high weekday numbers might reflect largely work-related searching.

rfgdxm1

1:59 am on Apr 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would think europeforvisitors you have a rather peculiar demographic of users. People searching the Internet for travel tend to be affluent; and the more affluent the more likely they are to do so. Merchants like amazon.com or Best Buy may have a much different traffic pattern.

Chris_R

2:06 am on Apr 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



rfgdxm1,

That is true of course - but it is better than nothing :)

I suspect some of it also comes from people that don't have the internet at home on the weekend using their work computer.

DroffatsX3

2:47 am on Apr 6, 2003 (gmt 0)

10+ Year Member



Mine rank like this:

Monday
Tuesday
Wednesday
Thursday
Friday
Sunday
Saturday

It's been pretty consistent that way for over 2 years.

EquityMind

4:18 am on Apr 6, 2003 (gmt 0)



Several of my sites are major automotive sites and traffic is highest Monday through Thursday. Friday through Sunday always significantly lower. My guess is people are out kicking the tires on weekends and research and place inquiries during the week.

Namaste

3:11 pm on Apr 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Most ecommerce see spikes on Mondays and valleys on Sat. + Sun. There are many stats in regards to this on cyberatlas.com

gracedpoet

4:06 pm on Apr 6, 2003 (gmt 0)

10+ Year Member



Highest is on Tues/Wed
Lowest on Sat.

Yesterday hits particularly low.

Day the war began - all time high
but then I have anti-war site!

Grace

Macguru

4:09 pm on Apr 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Watching TV on peak evenings often gives a couple of clues... ;)

garylo

4:16 pm on Apr 6, 2003 (gmt 0)

10+ Year Member



Monday is a strong day, it seems people come to work Monday Google hungry.
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