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Amazon.com (Nasdaq:AMZN) and Google, developer of the largest performance-based search advertising program, today announced a multi-year agreement that will make Google's search technology and targeted sponsored links available on Amazon.com.
Both Google's sponsored links and web search will be available to Amazon.com customers within the next several months; sponsored links are now available on a selection of Amazon.com pages.
Apparently, the ads are already visible on Amazon.com. This is the first time Amazon has partnered with a search engine for advertising.
It will be interesting to see what Amazon's stock does when the markets open.
Will this have any affects on Amazon referrals? Lets say the Amazon.com user clicks on the ad, comes to your web site, and clicks on a link that redirects him to the Amazon product page. He finally buys the product you linked to.
Who will get the referral fee of 5%?
Can you choose not to be listed on Amazon.com?
Or is there something I missed?
One of my sites is a widget directory, I use ValueClick to serve banners on my directory, a couple of weeks ago, they start serving two texts ads in those banners rather than the usual corporate banners.
I am paid more by ValueClick for click thrus than I think they are being paid, i know for sure one of them is only paying .05 to adwords as it is the only ad in it's category.
However, if I am only getting the ppc rate from ValueClick that space is more valuable to me to sell directly, so I have been removing their banners from this site as I do not have control of the textual ads, I can ban any corporate ads that I would like to however.
In addition, Amazon said that it will work with Google to develop a Web search that will "offer customers the best information to discover anything they want to buy online," an Amazon spokeswoman said.
Amazon would not go into details about how the second feature, which will also debut over the next few months, would work.