Figuring out Google Positioning...

Aren't my links enough?

[RFish]

Hi Guys - I'm listed #3 in google for my top search phrase, trying to move upward ... :-) Now, I did some research (using Alexa, which I'm not sure is the right way to go, but nevertheless...) here are the results, which I cannot explain. I'm missing something here but I don't know what!

1st place has 254 links, PR 6, traffic 400k
2nd place has 89 links, pt 7, traffic 630k
3rd place (me) has 196 links, pr 6, traffic 600k

Now, as far as I understand links are a major issue in positioning for google these days, so how come I have twice as much links but a lower position?

Am I being petty?

[Shak]

anchor text of inbound links will have an effect, as can On-page optimisation which includes Title and also text on body of page.

Shak

[topr8]

... as can quality of links

eg the importance of the page linking to you.

[RFish]

2nd place has 1 mention of the search phrase in its page. I have it all over - body text, alt, keywords, the lot :-)

[John_Caius]

Compare the anchor text of the incoming links (starting with the first ones showing up in link:www.yourdomain.com).

[RFish]

Ahh - thanks - will do and let u know...

[RFish]

Yup - That's where (all) my problems are... I actualy reposted my site a few weeks ago to Google and Dmoz - changing the description of my site as it quite changed since the first posting - but I guess I'll have to wait a while untill it updates.

Thanks for the input.