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Targeting Keywords

How do I know the best ones?

         

swizz

9:34 pm on Mar 29, 2003 (gmt 0)

10+ Year Member



Hello Guys,

Whenever I start a new site, I have problems choosing keywords to describe my site and choosing the best 3 keywords to target on google, or another SE.

How do I know if I should target for "Bluewidgets" or "Blue Widgets", because if you search for "Bluewidgets" you will see the results are not the same results as for "Blue Widgets", or they are quite different.

How do I know people like to search for "Bluewidgets" and not "Blue Widgets" or the other way around.

The best way I have been solving this problem, is using adwords, starting a new campaing, adding the keywords to the list and giving 15 for Cost per Click, then, I let the adwords decide which are the best keywords. but..

Questions:
Is that really a good way or the best way to target keywords?
Does someone know another way to do this? please don't feel shy to share :-)

Cheers
SwiZZ

steve128

9:48 pm on Mar 29, 2003 (gmt 0)



As far as I'm aware there is no sure fire way of knowing what will do well.
So you should be targeting as many as possible.
blue widget....blue widgets .....litle blue widget....etc....etc.

Use overture for inspiration only.

If any are a complete waste of time drop them after a few months and try again.

swizz

10:19 pm on Mar 29, 2003 (gmt 0)

10+ Year Member



Hello Steve,

Thanks for your reply.

So you should be targeting as many as possible.
blue widget....blue widgets .....litle blue widget....etc....etc.

The problem is thatI love to keep it short and simple :) and don't like to target more than 3 keywords, it might look to spammy.

Use overture for inspiration only.

It might sound kind of weird but I haven't ever used Overture, can you extend a little bit more on that? what do you mean? has overture an interface like adwords, or can I contact someone at overture and ask for "the most used keywords on SEs" :)

If any are a complete waste of time drop them after a few months and try again.

Neeh, I think better do it once an is ok, and leave it ok, as just wasting 3 months and thinking if that would work? 3 months on the net is a lot of time, we are talking from more than 150.000 possible users and more than 1.800.000 possible pageviews that you could have had.

Thanks Steve128, I appreciate your comments.

Cheers
SwiZZ

MeditationMan

11:00 pm on Mar 29, 2003 (gmt 0)

10+ Year Member



Overture will give you a good idea of what the relative frequency of search terms is. If you sign up with them you'll find they have a suggested search terms tool. Enter your search term and they'll tell you how often that term and its variants have been entered. The actual figures are toally bogus, but the relative frequencies are likely to be more reliable.

cornwall

11:11 pm on Mar 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Do a site search on WebmasterWorld for "Wordtracker" and read some of the comments there

anallawalla

11:27 pm on Mar 29, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



If you sign up with them you'll find they have a suggested search terms tool.

Even if you don't sign up with them, you can use the tool.

swizz

11:27 pm on Mar 29, 2003 (gmt 0)

10+ Year Member



Hello MeditationMan,

I found it on overture.de, you can eve use the keyword suggestion tool without registering, kind of nice :)

Do a site search on WebmasterWorld for "Wordtracker" and read some of the comments there

Thanks cornwall, I will try it.

ginga

11:40 pm on Mar 29, 2003 (gmt 0)

10+ Year Member



http:// inventory.overture.com/d/searchinventory/suggestion/

...& wordtracker too.

wordtracker want your email, but don't spam you.

That alone marks them apart :)

The only problem with WT for me is that I spend 2 mins on it then I have to buy a new domain :)

[edit for typo \]

steve128

11:49 pm on Mar 29, 2003 (gmt 0)



Hi swizz
There is nothing spammy about for example "Mercerdes E class for Sale" ... and Mercedes E class Automatic for sale"

I'm not sure I understand your comments, but presume you are trying to target a combination of key phrases on one page.
If so that will not work. (unless very niche)

On the other hand if you are relying on one/two key phrases as being effective per page then yes, you may gain a good position but that does not automatically mean financial success, some are lucky in the right place at the right time, many are not.

SEO is ongoing, 3 months is nothing!

Overture, wordtracker etc may give the most common search terms (although I have doubts)

But in any case they are of little use in exact form if you have a PR3/4 site/page and the search terms you are targeting are very competitive. But like I said they may give ideas

So you can either dump the target key term (or tweak) or increase your site/page PR. The easiest option is to alter keyword targets...sorry

A page 1 result showing #10 000 can be far more beneficial than being page 4 showing 500 000.

Myself included thought page 1 was the road to riches, when in fact the "right key term" is the real road to riches.