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Site XYZ has a PR3 and comes up before site ABC which has a PR7 for my search phrase.
Why does this happen...i thought PR was a big part of the google formula.
The purpose of the algoithim is (supposedly) to deliver relevant information for that particular query, and as the above post says, PR is only one factor
How's the PR3's Theme?
How many words in the search, more that 2? If so, it's more about optimization than PR.
I checked it out and it has over 1,000 links pointing back to it....sure enough a link farm. I just wonder how long it will take for Google to find them out and ban or penalize the site.
I assume -- 1,000 unrelated links.
1,000 related links would not necessarily be a link farm.
This could also just be "cross-linking" which isn't necessarily bad.