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I summitted a spam report to google a few months ago, our main competitor was ignoring all of the google guidlines, doorways, hidden txt and links, a fully meshed 10 domain optimized entry - heavily interlinked etc.
And now....
They have all been thrown out (all 10 domains) - PR greyed out and no keywords in the index!
what can I say --- thankyou google!
Play fair:)
But the large waves of penalties, and the constant pitching for spam reports, that's what has become Google's main weapons in their fight against being outwitted.
What "constant pitching" for spam reports? GoogleGuy has occasionally mentioned spam reports on this board (as have any number of members and a few moderators), but what percentage of the world's Google users--or Webmasters, for that matter--hang out at Webmaster World? There's certainly no obvious way to report spam on Google's Web site. Unless you go digging for the spam-reporting form, you aren't likely to find it.
IMHO, it's a mistake to look at the world at large through a Webmaster's glasses. :-)