Raking in Google none existant

Can anyone give me pointers on how to correct our current listing?

[tgeye]

I have submitted to Google several times over the last few months and it seems our site is ranking worse every time. We have many sites linking to our site and have optimized for Google the best way we know how. Our site is not going after extremely popular keywords and many sites showing up before us have nothing to do with the keywords we're looking at.

We changed the name of our company about 8 months ago. This included a change in URL and a new web site. Would this have anything to do with it? The only thing we're showing up for is the name of our company.

Does anyone have any ideas on how we can improve?

Thank you for your time.

[Shak]

You do NOT have to submit to Google more than once, and in an ideal world you should never ever have to submit to google at all.

I have not submitted a site to Google for about a year, but it finds all of them from links.

Shak

I have sent you a sticky with some thoughts, so to discourage the forum being used as a site review platform.

and finally do you really thinks its wise promoting Search Engine Promotion to clients, no offence but to me thats misleading.

[edited by: Shak at 9:07 pm (utc) on Mar. 25, 2003]

[netguy]

One of the obvious things that I noted earlier on another site, is the page <title>. There are 16 words in the title! The title should contain just a few (I would use 3 max) of your primary keywords, then use subpage titles for your secondary keywords. The way it is now, there is too much dilution, and so all of them are going to get lost as a result.

<Shak makes a great point... we add pages routinely, and Google follows the links automatically virtually every day. If they are not being picked up, its most likely an SEO problem, rather than a problem waiting for Google to find it>

[tgeye]

I understand that in an ideal world you wouldn't need to submit to Google but the fact we have dropped out of the top 30 in all of our primary keywords made us need to take some type of action. We have between 100 and 150 pages linking to us so it seems very odd that we've dropped so far.

We currently have 8 words in our title text which is what I read was the max amount. Maybe fewer words in the title would help.

Thank you for your responses.

[netguy]

You can throw many, many words up in the title, unfortunately, you are diluting your primary keywords to the point that several word pairs may list by page 5, but none are on page 1.

One report has it (courtesy of Vitaplease) that 76% of visitors only look at page 1, so they'll never be close to seeing the rest of your keywords.

Also, I often put up breaking news stories as a subpage, then title it appropriately, and Google often puts the subpage on page 1 as well.