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Daum is the largest and most popular portal in Korea. According to the Korea Times [times.hankooki.com], Daum will upgrade its search capabilities to include Google within 30 days.
Daum boasts of 34 million registered subscribers with two million online communities. Daum users view an average of 400 million pages a day.
What effect this could have for those well positioned in Google is pretty obvious - mass traffic. The potential is as big as when Yahoo added Google.
``With this partnership, we will be able to increase Google's exposure in Korea, one of the most important internet markets in Asia,’’ Omid Kordestani said.
>Daum users view an average of 400 million pages a day.
No wonder they are the #3 (previously #2) site in the world.
There are very few ISP's in Korea. It's like if AOL and MSN had the entire country. Thus, everyone gets filtered through Daum.
Consider what Alexa has to say about its own toolbar:
The rate of adoption of Alexa software in different parts of the world may vary widely due to advertising locality, language, and other geographic and cultural factors. For example, to some extent the prominence of Korean sites among our top-ranked sites reflects known high rates of general Internet usage in South Korea, but there may also be a dispropotionate number of Korean Alexa users.
You really can't draw an inference about the top sites in the world based on a biased sample like Alexa's.
I am surprised to see these comments about fraud Korean cards...I don't do much business with Korean customers, but I find the thing about their cards being fraud an uninformed myth (or a poor case of generalisation). Anyone who has visited that country will vouch for the technological advancement in all areas, including banking & security.
But you are unlikely to get much business from the Koreans. They don't speak much english. However, for those of you considering going multi-lingual with your websites, Korean must rank amongst the 1st choices: The are a large online population (not like the US, but compared to other countries); are sophisticated and have money to spend.
Before you write off what I am saying, see www.cyberatlas.com for stats & stories on the Korean online population and their Internet.
I know it can be hard for Americans to realize that USA might not be the biggest in all :)
Think again! As Namaste correctly point out Korea is probably the most advanced Internet country in the world right now.
You can ignore it, you can think it's not true but believe me, many wise business men from the west go to Korea these days to study how they did this and to purchase products, software, games and companies. Personally I know af at least a couple of major portals (besides) Google that have realized this
Sorry guys, Korea rocks more than you (like to) think :)
17 out of 34 million subscribers have their homepage set to Daum.
They only need to load a new browser default 24 times to equal 400 million.
Or 17 million can load a new browser default window 12 times and another 17 million can browse around 12 different pages on Daum's site to check mail, news, or whatever they offer.
Or we can divide that up even more.
How many times a day does someone open a new browser window that defaults to their set home page?
soooo....they must really love the Alexa Toolbar ;)
MSGraph, subscribers!= visitors. That would be akin to saying MS's traffic is all hotmail.
Duam's breakdown (also from Alexa):
daum.net ~ 29%
cafe.daum.net ~ 12%
my.daum.net ~ 10%
search.daum.net ~ 4%
shop.daum.net ~ 3%
The pageviews per user/day is at around 15, comparable to Yahoo. But where Yahoo'ers are heavy users of email, Daumers are big chatters.
If you want to show up in dome.net results, you're going to have to host your site somewhere suitable...
I just tried a search for some of my KW in Google.co.kr (local searches) and got the same results as in Google in English, many sites not hosted in Korea (I know some of the sites in the SERPS) and none of them with .kr extensions.
I doubt Koreans haven't developed any pages on the niche I am refering to.
English is a required language and taught to all high school students, but that does not mean that most Koreans are fluent (just as nearly all American high school students take a foreign language, but few remember any of it within a few years).
Credit card usage is not widespread Asia, even in Japan. Since the currency crisis, however, as the domestic market has matured, South Korean credit card usage has surged. Since this is a relatively recent development, security systems and card users alike are not as mature as in the U.S., so yes there are higher background rates of fraud and debt defaults. If this frightens you stay away-- but consider also that credit card spending has increased at over 90% a year since 1998.
Daum (pronounced 'dhowm') is Korean for "next" or "afterwards."
"you are unlikely to get much business from the Koreans." They don't speak much english. However, for those of you considering going multi-lingual with your websites, Korean must rank amongst the 1st choices: The are a large online population (not like the US, but compared to other countries); are sophisticated and have money to spend.
But, you have to know what & how Korean culture plays in it.
Koreans (much like other Asians) LOVES name brands.
They are not most likely go for bargain price. They want the name brands. Periods.
And they want the product when THEY want. NOT when you can ship them.
If you are in business of selling products (ie retail), unless you have name brand products, and you are willing to have actual store front (or at least warehouse in Korea) you are not likely get any business from Korea.
They want the product FAST. like NOW.
DHL in Korea is the best & most used service.
All of them are overnight service, if not SAME DAY service.
If you are in marketing or tech sector, it might be whole different story.
But, one thing is the marketing that works in North America do not work in Korea. As Korean have different sense of humor, thought, etc.
Yes, DAEUM is the best one in Korea. But it will just be IN KOREA.
p.s. You got to wonder about their FREE sample service! LOL!
Just my $0.02