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"/phrase.jsp" is better than "/standardroutine.jsp?keyword=phrase"
I believe (IMHO) that this is because Google and all know that at any time you could change the? phrase and then the page might be completely different. But not sure.
Anyways in February I went through the exercise of changing:
"/display?id=N" to "/dispN.jsp"
and I now await the results. before anyone says this is inefficient it was achieved in the same manner as people remap .html serverside to dynamic code so in essence the same routine is still used by all.
As an aside I have noticed that I have more backlinks from sites and pages with /genericN.php than from /generic?keyword=N.
Hope this helps.