OK, here's the deal. Let's say I type in widgets .... listings come up many of which contain urls for individual product pages - pages that are optimized for google. However, buried about 5 + pages deep is my listing - the home page to my site - a page that is not optimized for widgets. How can I, besides the obvious link trading etc get my specific optimized product pages to come up for "widgets?" I'll place much higher if they do.
All of my content is really good, my site has also been listed.
I heard that google changed its algo so this won't be able to happen -is this true?