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In almost all cases, my site (not the client's site) will rank at or near the top for that search phrase. Eventually, the client's will, also, but sometimes not as high. It generally takes alot more work to develop backlinks, content, etc.
So as an experiment, I rolled a site out and made it www.mydomain.com/newsite and forwarded their url into that directory. Their site popped up immediately and had my PR minus 1.
What I'm wondering is if I should make a habit of this and if in the long run adding several hundred pages to my site that are all focused on the same industry will help get my PR boosted and therefore the nested sites.