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What type of domain is better for google?

     
12:47 am on Mar 11, 2003 (gmt 0)

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What type of domain is better to use for good google ranking, the classical aproach with no extra signs (www.keyowrdphrase.com) or is it better to use something like this : www.keyword-phrase.com?

Anyone has any experience with this?

1:14 am on Mar 11, 2003 (gmt 0)

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I would say that having multiple keywords in your domain name is practically irrelevant to your ranking.

Unless, of course, you happen to sell some esoteric product called "zarpatax": in such a case, a domain name like zarpatax.com should help. ;)

Google's success shows us (at least) 2 things:

1. "All the good domain names are already taken" is false.

2. Make it short, nice-sounding, and brandable: would you open a wine store called "Fine-Wine-Store-Shop-Here-For-Top-Wines"? :)

1:50 am on Mar 11, 2003 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



It's a personal decision. Many folks like to have at least one keyword in there so search engines can pick it up. I've seen where it could help.

Some people take it to insane degrees: keyword-keyword-net.net, to differentiate it from the bloke who has keyword-keyword.com and keyword-keyword-net.com. All three being different people. It gets hilarious.

I try to keep the surfer in mind. I hate to type in the hyphens. I can't think of the last time I typed a hypen. It's easier to type: "easyname.com" and check out the web site. It's also easier to remember the name.

2:17 pm on Mar 11, 2003 (gmt 0)

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martinibuster, I am still not too sure that Google "picks up" keywords in domain names: if keywords in domain names were matched against a search query, then they would appear in bold in the result URLs, wouldn't they?
3:22 pm on Mar 11, 2003 (gmt 0)

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Google does not care, but yahoo does. When yahoo grabs google results, at least in the recent past, it applied a bit of their own algorithm to the data. This algorithm seems to care about the keywords in the URL.
3:31 pm on Mar 11, 2003 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I see it happening on certain searches. One case has part of the term in the domain name, the other term is at the bottom of every page of a gigantic web site. This #1 result is not a relevant result but a fluke.

What I believe happened is that the keyword became integrated into the Link Structure, as anchor text.

However, the relevant results that come after it have one term as part of the directory (i.e. domainname.com/keyword), with the same result that the keyword becomes part of the Link Structure of the web site. It's the anchor text effect that is making the impact.

I prefer moderation in the way I optimize so that everything looks natural. In my view, Keyword-keyword-keyword-net.net is too heavy handed, lacking in any elegance, and just plain ugly.

But hey, people are free to do what they want them to do. :) Y

8:02 pm on Mar 11, 2003 (gmt 0)

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I believe the only way keywords in domain names can influence ranking is through link text, e.g.:

<a href="http://www.blue-widgets.com/>Blue-Widgets.com</a>

Link text is matched against search keywords; URLs are not IMO.

8:53 pm on Mar 11, 2003 (gmt 0)

WebmasterWorld Senior Member rfgdxm1 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>2. Make it short, nice-sounding, and brandable: would you open a wine store called "Fine-Wine-Store-Shop-Here-For-Top-Wines"? :)

In meatspace, if Joe were to open a wine store he might call it "Joe's Fine Wines" or such. It is all kinds of common to have the product sold as part of the business name.

8:58 pm on Mar 11, 2003 (gmt 0)

WebmasterWorld Senior Member rfgdxm1 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>What type of domain is better to use for good google ranking, the classical aproach with no extra signs (www.keyowrdphrase.com) or is it better to use something like this : www.keyword-phrase.com?

I'd register both on the theory if I was keyword-phrase.com, the competition might try to steal my business at keywordphrase.com.

9:01 pm on Mar 11, 2003 (gmt 0)

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What I often try to do is have a brandable domain name with the keywords in it. A great example of this would be the name "travelocity".
9:20 pm on Mar 11, 2003 (gmt 0)

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Domain name doesn't mean anything for ranking. It is for brand recognition only. Of course some old domain name or nationally recognized names have an influence on your ranking. Your page name has a lot to do with your ranking.
11:26 pm on Mar 11, 2003 (gmt 0)

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>would you open a wine store called "Fine-Wine-Store-Shop-Here-For-Top-Wines"? :)

In meatspace, if Joe were to open a wine store he might call it "Joe's Fine Wines" or such. It is all kinds of common to have the product sold as part of the business name.

OK, I'll rephrase that: Would you open a web site named fine-wine-store-shop-here-for-top-wines.com? :)

11:37 pm on Mar 11, 2003 (gmt 0)

WebmasterWorld Senior Member digitalghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>>Would you open a web site named fine-wine-store-shop-here-for-top-wines.com?

I'd call it opencork.com, optimize it and crush all those silly folks with many hyphens.

12:02 am on Mar 12, 2003 (gmt 0)

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I dont know folks, but in a recent post by Brett he ranked the keyword in domain name pretty high.
12:23 am on Mar 12, 2003 (gmt 0)

WebmasterWorld Senior Member rfgdxm1 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>OK, I'll rephrase that: Would you open a web site named fine-wine-store-shop-here-for-top-wines.com? :)

No, but I would fine-wine-sales.com.

12:27 am on Mar 12, 2003 (gmt 0)

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Nice greyed-out PR bar. :)
12:30 am on Mar 12, 2003 (gmt 0)

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I would vote that is DOES matter. Mostly because, for 2 totally different search phrases we are beat out of #1 spot by a site with a lower page rank and less k/w density. In both cases, the "winning" site for position #1 utilizes the keywords in their domains..

Another perfect example - for kicks and Giggles - do a search for "hosting" on the Google and look at the PR of the first site that comes up and their KW density. Then look down the list at their (higher) page ranks and greater KW density..

12:36 am on Mar 12, 2003 (gmt 0)

WebmasterWorld Senior Member rfgdxm1 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>I try to keep the surfer in mind. I hate to type in the hyphens. I can't think of the last time I typed a hypen. It's easier to type: "easyname.com" and check out the web site. It's also easier to remember the name.

Irrelevant. I wouldn't put up a website selling blue widgets at blue-widgets.com UNLESS bluewidgets.com was also available for me to register. The concern would be a competitor would buy bluewidgets.com to steal away traffic intended for my site from those who forgot the hyphen. I'll just then set bluewidgets.com to redirect to blue-widgets.com.

12:51 am on Mar 12, 2003 (gmt 0)

WebmasterWorld Senior Member rfgdxm1 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>I would vote that is DOES matter. Mostly because, for 2 totally different search phrases we are beat out of #1 spot by a site with a lower page rank and less k/w density. In both cases, the "winning" site for position #1 utilizes the keywords in their domains..

Have you checked out the inbound anchor text of links to them and compare it to yours? This might be what is doing it. And, now that I look at the original post, since he doesn't want branding, but a domain name with a keyword phrase, I can't imagine not buying both just in case someone can't remember if there were hyphens or not.

2:00 am on Mar 12, 2003 (gmt 0)

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rfg, that is a good point, as anchor text was something that we lacked on till recently. However our name (which is always the title of the inbound link) has one of the keywords in it - and so do theirs. One advantage they have if the second word in their business name and corresponding links uses one of they keywords - but in PLURAL format - where 99.98% of users find us using the singular format. Also about the singular/plural issue, it was my belief (not always right) that Google will not pickup WIDGETS when someone searches for WIDGET. With that in mind, we would be even on anchor text..
3:44 am on Mar 12, 2003 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Post#6: What I believe happened is that the keyword became integrated into the Link Structure, as anchor text.

Okay, already. We're repeating ourselves.

I already said that the value of the keyword in the domain is in the anchor text.

Also, to make explicit what was implicit, a light touch with the keywords makes a bigger difference than the door busting approach of multiple keywords in the domain name. I often see that one keyword making the difference in combination with words on the individual pages, and this is from the cumulative anchor text effect from all those inbound links from all of those inner pages.

As I said in post#3, It's a personal decision, and people are free to do it any old way they want to do it. Like how you wear your baseball hat. Some people think it looks real cool wearing it sideways, and some people think it makes you look...

4:33 am on Mar 12, 2003 (gmt 0)

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does .org/.net/.com//biz/.us matter at all?
5:12 am on Mar 12, 2003 (gmt 0)

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just be absolutely sure the domain you pick was not used before. If you buy an expired domain you can expect to never get into google (unless they change their filter).

The easiest way to check is to do a search in google for the domain name in the same way you would search for any word. If it has been used before, there is bound to be at least 1 or 2 pages that have the domain name on them.

 

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