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Google has done me right for a change. This update put me up in the top five of my top keyword. Overture Keyword Suggestion Tool says that my keyword gets near 100,000 hits a month. Previous to the update, I was 10 and 11 under the keyword and my site only experienced 15 hits from it. Will I get some of the 100,000 hits now? Please tell me whats up?
The Golden Ranker....
[edited by: FredZeppelin at 9:33 pm (utc) on Mar. 7, 2003]
You are not seeing an increase in the number of visitors yet, because the update has not shifted to the main index. The dance takes several days to settle on www.
are the results real? yes but keep a couple of things in mind when you use them ...
first it is a fluid bid system, so you do have a lot of people monitoring their positions using the search term, in fact there are software products that do this automatically, so take the numbers with a grain of salt ...
If you have moved from 10th to first at google on a term that gets 100,000 visitors per month at overture ... your traffic should go up more than 100 times what it was at 10th place you say 15.
Forget about half, even if you are first, I'm guessing you have 2 paid listings above you still, and a bunch to the right of your listing ...
Nicely done though ;-)
singular vs. plural
similar things (limos and limousines)
they do this so they can get the higher cost per click bids,
BUT other real search engines aren't going to combine this term ... if your keyword is a term that is is searched both singular and plural and misspelled, and has other really common words ....
you need to see where you rank on all these variations to better assess, you'll be amazed the differences between singular forms of words and plural forms ...
So you better have a good title and meta description in there if you are going to compete with the fabulously scripted copy in some of those adwords ads.
I trust the Overture tool. If anybody else has a more accurate measurement tool I'd like to hear about it. I believe that the search volume, plus the many portals from which it's data comes from, allows for a good cross-section of the surfing public.
Although the numbers are accurate for Overture's partners, and the numbers are probably larger for Google, the tool will still give you the general direction that the Herd is moving in.
And... As I have mentioned elsewhere, it is not necessarily enough to score at number one because it seems to me, based upon my adwords experience, that a lot of people prefer clicking on an adwords ad over the natural results.
I clicked on an adwords result once.
Sponsored link once too.
I would echo jbauder's comments. You can not underestimate the importance of plurality when it comes to using Overture suggestion tool for Google optomization.
Do a site search for a thread that talks about the relationship between Overture searches and Google. I think it gave (probably outdated now) a statistic that would relate the Overture suggestions to Google searches.
Furhermore, the Overture search tool numbers are way, way, way, way, way off. IMO and experience.
Plurals and singulars are important in google. So are all the oddball search terms. For me, I discovered people were doing "City + keyword 1" searches or "State + keyword" searches.
Light bulb goes off and I create a 50 state directory at my non-commercial "helper" site. Each of those 50 pages has an "ad" to my commercial site.
Semantics, search terms and keywords is a science unto itself that I love playing with. Time and your own tracker stats will reveal much.