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Here in lies the problem. I found out they have 30+ specifically named domains that all have a massive amount of meta-tag junk. The owner is attached to each and everyone of these and is also paying hosting for each individual domain.
My Advice To Them:
(1) I told them that they need to cut down on the domains. They can have the few that are really important and focus on those - The rest of them can be redirected to the main website. But the redirects will not be listed in the search engines.
(2) I also told them that getting a website listed will cost them money. I know that Overture, Inktomi, and Altavista charges for spidering/inclusion. If they want to spend the money on these services they can.
(3) Getting listed in Yahoo and Google is more difficult and takes time but is well worth it.
(4) Should I consider a Yahoo!Express route with sponsored links? What is the response from these type of services?
My Question To The Experts (YOU!):
Do you agree with my advice?
Is paid inclusion worth the costs?
I know you can get listed in google and yahoo by going the "suggest a site" for a category route - What is the general response time for something of this nature?
Should you resubmit your site frequently?
What are some of the things that I should look out for?
I apologize if this is a repost. If there are any posts that I missed that may have answer my question please feel free to link me to them.
2) you can get your site listed without spending a penny. Its only when you want to start targetting keywords using sponsored listings and the like that you need to pay.
3) Yahoo and Google are well worth it. Get your domains listed in the ODP as well (ODP listing = Google listing). when you cover these bases, your domains start to get covered by the others as well.
4) no idea im afraid.
Hope this is some help.
Since Google seems to be overpowering Yahoo's own results, the decision on wether to submit to Yahoo may depend on how you are positioned with Google. ... But realize it will get you nothing other than insure that they will review your site quickly. It can't hurt but may well be a waste of money now that Google is so strong.
Take care to Yahoo, If your are not listed in the good directory. You will lost your $300!
Only few clicks per Month.
I've got to disagree with this line of thinking somewhat. Yahoo commands a large market share currently with no significant change in site to that. While it's true that Yahoo search results are essentially repackaged Google results, I believe there are still several reasons why a paid Yahoo listing can be a good investment.
First, for some categories the PageRank of a Yahoo listing can be worth $300 a year alone. You'll need to check the client's category to determine that.
Second, the merged Yahoo title and description has the potential to be more attractive than the snippet that comes with a Google listing. And the red arrow highlight also helps to call attention to your listing.
Third, while Yahoo rankings do essentially mirror Google rankings, I wouldn't count on that to be true indefinitely. There has been at a good bit of discussion that Yahoo will inject other non-Google results into the listings at some point time.
Bottom line, if your client can budget at least $300 annually for website promotion, Yahoo is probably a safe bet.
While PR is *not* the be-all-end-all to ranking well on Google (& Yahoo &AOL & Netscape...), it is the absolute trump card. So with 2 essentially identical sites, the one with higher PR will be ranked higher. And pages that are less optimized can outrank more optimized pages if there is a significant PR difference.
PR is one of (if not the most) difficult optimization factors to manipulte.