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The best way to rank a site, 3-4 years ago, was submitting your site frequently. Each SE had its own rules regarding periodic submission. For example, submitting my site twice a week (every 4 days) I got to rank number one with several keywords in Excite. In Altavista I used to submit the site once every 10 days and I always ranked in the top ten.
Obviously, the web site SEO was very important.
I got away from SEO and web marketing for a couple of years; I know these rules have changed. How does that work now? How often can I submit my site to the search engines that are not pay per click (the ones that have a free manual submission option) without getting penalized?
I would appreciate any guidance!
Google just needs a link from a site that is already in their index and googlebot should follow that link and spider your whole site, thus not requiring submission.
The best thing to do is get links to your site on other sites that are already known to the search engines. These links will introduce your site to the search engines. You should submit to the directories, if appropriate (DMOZ, Yahoo, Zeal). Google and the other search engiens use these to seed their spidering activity, so, for example, a listing in dmoz will get googlebot's attention.
1. Submit to the non crawling databases and directories.
2. Get links from other sites that are already known by the Search Engines.
3. If you, for some reason, are unable to get listed in any key directories and cannot get any established sites to link to your site, then, I suppose, it would be time to consider hand submissions.
4. Submit to PFI or other advertising channels as you must if it makes sense to your business goals.
BTW, I disagree that the best way to rank a way 3-4 years ago (or ever) was by submitting your site frequently. I am surprised to hear you attribute this approach to a successful experience. is it possible, do you think, that your site would have ranked well anyway and your frequent submissions were not the cause of your rankings?
I never gave the submission frequency and the submit to a billion trillion "search engines" proponents much credibility. From the reduced levels of spam mail I now receive of this ilk, I suspect that most of the people with that approach failed and are now waiting on tables or washing cars or something.
Jack_Straw, I agree with you that submitting your site to a billion trillion "search engines" was not the best strategy, and probably there were other ways of ranking your site than submitting your site frequently, however back then it worked for me (thanks God, I am not washing cars :)) Maybe it worked because the site was well optimized or because it had plenty of quality links, however, I did not get penalized for frequently submitting my site. I am aware it does not work in these days.
I will like to focus on what options are there now, for small companies. I appreciate your 4 points advice, however, sometimes there are clients that have a site with no quality links (in / out) and with no budget for PPC, PFI or PFL and somehow you must rank as well as you can.
In a few words: If you have a site with no quality links and you do not have a $1500 budget for web marketing, how can you rank a site? Some suggestions were drop that client, well that is something I am not considering because its growth potential.
eljefe3, I am aware of Google and Altavista (there is a free submission option at: [addurl.altavista.com...] Are there other free submission options?
Thanks for the advice!
Robots.txt isn't 'required' to be indexed by Google, but if it is there Google will look at it. Have you checked it against a validator? A simple error in robots can buy you a world of SE pain.
There is a robots validator here: [searchengineworld.com...]
Two months isn't that long given Google's more-or-less monthly cycle. You may have just missed the first month.
Do you have access to your server logs? You can keep an eye open for Google's spider there and it will give you an idea of when you should show up (within 1-2 months after spidering)