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how do i get a high search ranking

with only a small site


Andrew Thomas

4:20 pm on Apr 30, 2002 (gmt 0)

10+ Year Member

I have a client who is paying me for search engine promotion, the only trouble is that the site at the moment is only 3 pages, not much text and a few images, it is well designed, but as far as content is concerned there isnt much.

Any usefull tips to boost him up the rankings...


4:48 pm on Apr 30, 2002 (gmt 0)

10+ Year Member

Andrew when I get a customer that has the same problem I have them send me a brochure or a good deal of text via email describing what they do. Generally I spend 30 min. to 1 hour on the phone with a new customer so I can figure these things out. You can also look around the net and research the field that the customer specializes in and from there you can make very general pages and then tie in the things that you have learned from the customer to make it personal to their web site. You need to give the engines something to look at so make have text links and keyword specific.

Andrew Thomas

8:28 am on May 1, 2002 (gmt 0)

10+ Year Member

Thanks miles,

But what do you call a good deal of text?, how many words, lines should be on one html page, to get a good search result?

Or am i looking at putting the whole brochure on, for now he only wants 3 pages but will expand in the future..


10:12 am on May 1, 2002 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

miles, you're talking about doing the text for them, it sounds like. Sometimes it's like pulling teeth to get it. I did a small site for one lady who NEVER sent text, in a whole year. It would have been altogether a one page site, if that much. I think the norm is about 200 words, but I do with much less. In that case I stretched it out and threw in an extra couple of pages, broke down the products a bit. All I had was short product descriptions, I just put one paragraph at the top and called it a day. It was 3, I gave 5 or 6 including a printable order form and a page for links. So there were 3 products on a page instead of 6 - very tiny. It was simple and really not any extra work, but at least there were some pages to link around with in the site.

I don't know how competetive your search terms are, but a 5 page site can do OK with mediocre keywords. I think the smallest I've done is 4 pages - even if it's just an extra contact information page it helps.

Andrew Thomas

10:30 am on May 1, 2002 (gmt 0)

10+ Year Member

OK thanks, I'll try and stretch and cut the pages a bit

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