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Pay for Inclusion

Talking to your boss/clients about it

     
7:28 pm on Sep 28, 2001 (gmt 0)

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Ok, need advice here.

We are launching a new product/website. Inktomi and Altavista spider and list our current site, although poorly. From what I can tell recently, the concencus is that even though you are spidered and listed by either AV or Ink, your rankings will be buried unless you pay. Also, they will not spider the new pages. Anyone want to offer a differing opinion?

So I recommended paying for inclusion on AV and INK for some main pages that are already spidered, but listed poorly in AV and Ink. I also recommended paying for the new optimized pages. The only explanation I could give to my boss is that I believe we will have a better shot at ranking well... and getting the new pages indexed. This produced a "look of horror" on his face because the proposal had a large $$ number at the bottom for "no guarantees." He is also worried that once we pay for part of our site, the other spidering of deep pages will cease. Is this a valid concern?

Anyone had a similar experience? What is your advice for backing up the proposal? Or why should I revise it?
Thanks.

8:52 pm on Sept 28, 2001 (gmt 0)

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Not really much help here, not sure what to do myself in a similar situation.

Additional question though.

Q. If I have one domain pointing at my main site, can I use the 'pointing' domain for paid inktomi without damaging the chance of getting the main one spidered free?

3:25 pm on Oct 1, 2001 (gmt 0)

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For me it's often a matter of cost versus gain. How many clients do you need to cover the cost of the paid inclution. Often it payes quit well to pay for commercial websites.
Tell your boss, If he belives in the website, and has paied good money for it, advertising will pay off.
compare the price with an add in the local paper

regards
Kim

3:38 pm on Oct 1, 2001 (gmt 0)

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Travoli,

LS.com partners includes AV and Ink, as well as the real benefit = MSN.

However, a great listing in AV is SEO, rather than paying for it, from what i have found. Ink will only list the express sub / bus subs made to looksmart.com partners, then you can PT to get some or all the pages into ink or go for a hardcore linking strategy concentrating on INK and AV, looking at comps incoming links and getting the cream of the crop and that will lift ranks considerably. Also it will have a global effect on ranks in most other SE's.

I'm assuming you've got ODP and Yahoo sorted, if not, do they are very important.

4:19 pm on Oct 1, 2001 (gmt 0)

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Thanks for the advice bufferzone and caine.

Yes ODP and Yahoo are rock solid for the old site. We do already rank very well with MSN, they are our top referrer. Unfortunately our traffic is not related directly to sales, or I could add that into my proposal. I missed the "PT" meaning, although I am sure it is something very simple.

Rethinking the AV thing, I am not sure the traffic would be worth the cost. Maybe I will just suggest a new Yahoo submit for the new product, and Ink. stuff.

5:16 pm on Oct 1, 2001 (gmt 0)

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I would compare the roi on the pages/website if possible, on sales made. AV is by far the most expensive pay for inclusion search engine. You only pay for 6 months inclusion at AV where Ink is for 12 months.

Furthermore AV has lost a lot of ground recently hopefully they will come back.

5:30 pm on Oct 1, 2001 (gmt 0)

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>>He is also worried that once we pay for part of our site, the other spidering of deep pages will cease. Is this a valid concern? <<

Last I heard that was the case.

"All content of a monetization customer should be monetized. That means that we should remove all non monetized urls from the webmap from either BOW or GigaDoc and only have the monetized partner-url urls in our clusters."