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url directory structuring for search engine optimisation

in multi national/lingual websites



11:44 am on Sep 20, 2001 (gmt 0)

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I have to merge two existing URL's (european & american) under one URL (the american one).
Having trouble deciding what affixe/suffixe combination to choose.
Wish to split www.xyz.com into www.europe.xyz.com and www.america.xyz.com, so far no pbs... but then, what to do with the subsequent Euro language versions (French, German, Spanish)...?
Have considered www.europe.xyz.com/fr versus www.fr.europe.xyz.com...
I welcome ideas (would prefer certitudes...) about which would work best from a SEO point of view.
Thanks in advance
12:21 pm on Sept 20, 2001 (gmt 0)

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RST, welcome to the forums.

Why merge the site's, better if you can keep them apart from an SEO point of view.

If however you have no choice then, i would suggest using canonicals (paynt - TM), which would be the various lingual versions being subdomains to the url, which to the most SE's are seperated sites, which you could interlink on each and every page to the alternate lingual versions. This would have a better effect than using sub-directories to manage the lingual versions, which would be identified and indexed as the same site.

Have you thought of seperate sites altogether for the linguals, as this would have the most profound effect SEO wise

12:31 pm on Sept 20, 2001 (gmt 0)

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WebmasterWorld Senior Member heini is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Welcome to WmW RST, hope youŽll find this place helpful! I sure do :)
Caine is absolutely right: youŽd give away great advantages. The question of course is why you have to merge the existing domains in the first place?


12:48 pm on Sept 20, 2001 (gmt 0)

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Many thanks for responses to posting, had no idea it was as efficient as this :-)...

I must use the USA URL which already exits as THE generic URL... hence the existing Euro URL must dissapear, because the euro company name (different to the usa one)dissapears at the same time...

The fact that there is thus only one URL to search for and to position did not strike me as a handicap (until now...). I was more worried about how to ensure in the best possible way that the SE's take into account that, behind the index splash page, there are multiple versions in multiple langauges.

Ideally, I would like to get top rankings on the big international SE's for the "generic" URL as well as top rankings in national SE's for the various language versions (sub domains of the generic URL)...

Is this Alice in Wonderland talk ??

Thanks again for responses


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