Forum Moderators: open
Thanks
If you serve one page to SEs and one page to users then how will SEs know if both pages hold the same kind of content? If you uptimize the two versions of the page for completely different keywords then you will cheat not only the SEs but also the users. No SE will accept that.
Back to my question, do you think it is possible to differentiate between spammers and programmers who are just trying to protect their hard worked code.
Edited by: Air
(too many spelling mistakes in the other post, had to post this again.)
My personal favorite is Brent Winters/WebPosition. He promotes the "cloaking is evil" quite often. In the latest edition of his newsletter he writes about how completely ethical doorway pages are and how cloaking is spam.
Of course nowhere in the article does he even mention the fact that the abuse of WPG has contributed far more spam to SE indexes than cloaking probably does.
In the same issue, he also ran an ad for a cloaking company. It just seems a bit hypocritical.
There is also a company in Colorado that regularly distributes press releases promoting their "SEO Code of Ethics" or "SEO Buyers Guide", both of which are full of inaccurate statements about cloaking as well as other distortions about things like automated submission.
These are just a few examples of many companies who are engaging in fear marketing. If misrepresenting facts can bring in new business, so beit.
And that press release you mentioned: I agree with the sentiment that a code of ethics is a good idea, but I sure don't agree with their 'ethics' list. There is a nasty set of do's/don'ts on their site that don't represent the community well at all.
There is always going to be a bit of GRK (get rich quick) promotion in SEO. I doubt we will get away from that very soon.