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Google Interview

No Sir, they don't like it one bit

         

Hasenfefer

2:18 pm on May 17, 2001 (gmt 0)



[ibizinterviews.com...]

With Google having IMO probably the most clever technical staff going, their obvious distain for cloaking will soon translate into some very unhappy and unlisted cloaking fans, opinions?

agerhart

2:26 pm on May 17, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I thought that this was the whole idea behind cloaking......choosing who gets what.

If Google doesn't like it, then only do it for the other SE's and directories. Is this correct?

henki

3:28 pm on May 17, 2001 (gmt 0)

10+ Year Member



Craig is such a joker. ;)

NFFC

4:51 pm on May 17, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google deliver different content to users according to IP, so maybe Craig is only joking or just confused.

littleman

5:21 pm on May 17, 2001 (gmt 0)



>egregious

Tell me what is more egregious than steeling content without the web master's or the sight owners permission. What is more egregious than blatant copyright violation?

Craig Silverstein, you hate cloaking because it gets in the way of Google's profiting from theft.

mivox

6:26 pm on May 17, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



OK, I fully understand the copyright violation angle on Google's cache practices, but I don't understand exactly how they "profit" from the pages in their cache...

Could you elaborate on that point?

littleman

7:06 pm on May 17, 2001 (gmt 0)



Caching is the 'feature' that separates google from the other major SEs. They profit from it in the same way they profit from any of their 'features'.

But there is more to it. Every time a surfer clicks on the cache they remain at google (as oppose to moving into the realm of another website). This gives google a longer opportunity to convert the surfer into revenue (ad feeding). They use our work on their site to keep people on their site. Their opportunity gained is our loss.

The branding effect of having the surfer captive has also been mentioned, which in theory will convert into future earnings.

But it won't last. If the RIAA could effectively shut down napster...

mivox

7:11 pm on May 17, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Gotcha... so it's an indirect effect, but still a definite factor.

All in all, I'd be more than happy to help them with "branding" if they'd start paying an affiliate fee for their search boxes again! ;)

I wonder if they could effectively implement some kind of opt-out procedure for the cache? It would be easy to put a check box on the submit URL form, where you checked whether you would or would not permit caching of your site, but that wouldn't cover sites they discovered through spidering...

WebGuerrilla

7:30 pm on May 17, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>It would be easy to put a check box on the submit URL form

That would work great, if they actually crawled submitted sites, but they don't. Their cache system should be opt-in, not opt-out. Their new anti-cloaking stance is just a ploy to make sure that legitimate non-cloaked sites that simply don't want their content stolen won't start using the noarchive tag.

littleman

7:44 pm on May 17, 2001 (gmt 0)



Right, it needs to be opt-in.

scott

8:37 pm on May 17, 2001 (gmt 0)

10+ Year Member



You don't need to cloak to rank high in Google, just make sure your site is popular. Get lots of people to link to your site. Just make sure you don't go about it in any "organized way" like say a "LINK RING."

Yeah, just send xyz.com a letter asking them to "please market my site for me...pretty please!?" Yeah! That works all the time.

Brett_Tabke

8:54 pm on May 17, 2001 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Mr Silverstein,

You are welcome and invited to discuss issues with the community. I think you'd be extremely surprised at the level of support you'd receive on various issues. Showing up at a search engine conference for wet collar newbies is not dicussing thing with the community. Taking sniper shots at the community in interviews is not going to win Google any friends or support.

Having roots in the "geek" edu community, I think webmasters have a kinship and common heirtage with Google that could benefit both parties. For an engine that we have - for the most part supported and promoted like no other engine before it - to make the kinds of statements made in that interview, is rather a shock. I can't help but think that like Yahoo no longer being Yahoo!, Google is no longer Google.

DaveAtIFG

10:57 pm on May 17, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I read the interview and noted "...where the website figures out that it's Google and gives back totally separate content than it does if a regular user was coming to the site."

I think the phrase "totally separate content" is the key to Goog's position and needs defining. If I serve Googlebot a page with identical text, simply remove the tables, images and extraneous "eye candy" type HTML, is Goog happy or unhappy?

It's a rhetorical question... Don't everybody jump in with an opinion! Call it Googlebait! Perhaps they will respond, here or in an interview somewhere... And no, I don't still believe in the tooth fairy or Santa Claus! But one can hope...

georged

11:08 pm on May 17, 2001 (gmt 0)

10+ Year Member



>>>Our basic policy for content is we want to make sure that the priority that people place on a page is the same as what a search engine sees.

The operative word being "priority". It's a non-threatening thing to say. For "priority" read "relevance". If it's as relevant to the search engines as it is to the user, there's no problem. I don't think anyone should worry if they are delivering good targetted traffic via IP delivery.

mivox

11:29 pm on May 17, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't think anyone should worry if...

Of course nobody *should* worry, if they're cloaking legitimately. However, the phrasing in that interview was (as is the case with most of Google's various statements on the issue) vague enough that you really can't say.

Anyone could analyze the text of that interview and Google's past statements on the subject, and interpret it to mean just about anything they wanted to:

1. Google will ban any cloaked site they find
2. Google will only ban sites who use cloaking where the "spider food" page has deceptively different content than the "human food" page.
3. Google will ban any html-based site for cloaking, because it's "not necessary" unless you're using a technology like Flash...
4. etc., etc., etc....

The question I have is this: Does Google have the ability or the willingness to devote the necessary human resources for intelligently evaluating whether or not a cloaked site should be banned or not on a case-by-case basis? I think not.

If they were actually looking at cloaked sites and saying, "this one's OK, but that one should go," based on coherent guidelines they could give specific cloaking rules to the public as to what was acceptable and what wasn't. They won't say anything definite, so my impression is that if they catch you they may or may not ban you, but the process is completely arbitrary and incomprehensible, even to most everyone inside the Google compound.

georged

11:41 pm on May 17, 2001 (gmt 0)

10+ Year Member



Agreed, they are obviously not giving anything away.

Brett_Tabke

5:03 am on May 18, 2001 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month




I can understand the state of confusion at Google, since it's founders seem to be in disagreement on cloaking.

Some alternative view points from Google:

Sergey and Larry to duke it out over cloaking [google.com]:

"...at a search engine meeting in Boston, Larry Page of Google was quoted as saying, "Any page submitted through Google's Add URL form that doesn't have links pointing *to* the page from elsewhere on the Web will be treated as spam." Sergey's response? "I'm not sure what Larry was drinking at the time." He said this wasn't the case at all. How does Google feel about cloaking? "Cloaking has some good benefits," said Sergey. "But the content can't be different."

From Robin Nobles at an Online Web Training Chat: [google.com]
"Sergey Brin with Google said that they don't consider any specific tactics to be spamming -- and he also said that there are definite uses for cloaking,"

budterm

5:01 pm on May 18, 2001 (gmt 0)

10+ Year Member



Sergey Brin specifically told me to cloak to solve a problem I presented to him at a wireless Web conference in Chicago last September. I'm sure he would deny it if he remembered it, which I'm sure he doesn't, but in fact that is what he said.

Briefly, the issue was the way that Google was presenting straight HTML results to a user searching on a WAP mobile phone. Needless to say, it produced garbage. I was trying to get him to understand the need to present the WAP optimized (WML) version of the page instead... he said I should just detect the Google spider and present the WML version.

budterm

5:41 pm on May 18, 2001 (gmt 0)

10+ Year Member



OOPS, I didnt say that right. He said to detect the mobile phone and present the WAP version to the mobile phone, while Google still would see the HTML version. Nevertheless, it is still showing the user something (very) different than Google.

Xoc

1:39 am on May 19, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google could do an automated search from an apparently non-Google IP address with an IE user agent, then use an automated search from a Google IP address with a spider user agent. They could do an automated comparison of the two pages, after stripping out all the tags. If the content differed by more than x percent, they could consider it spam and toss the page. Or some such.

mivox

1:42 am on May 19, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



But that wouldn't work with a flash site... there wouldn't be any content to strip the tags from, as far as the spider knew. They'd have to specifically include a condition that looked for .swf content and other "hallmarks" of Flash-only pages, and set that aside from the regular comparison routines.

<added>Not to mention the expense and hassle of rate at which they'd be going through IP addresses, as people added the new "non-spider" spider IPs to their cloaking scripts...</added>

Xoc

1:47 am on May 19, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They could just borrow some AOL IP addresses for a while. Contract with AOL for them to use a block here and there. Very hard to protect against that.

startup

2:04 am on May 19, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"content differed by more than x percent", that I believe, is the key to successful cloaking. If I was to change the text of a link to a keyword and cloak the page, do you really think that if it was detected anything would be done about it?

Brett_Tabke

6:42 am on May 19, 2001 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



No they wouldn't and don't Startup.

Xoc...ink's been doing just that for what? Almost 2 years?

MIB99! There's a blast from the past eh?

startup

9:25 am on May 19, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You're up early.
Don't continue to do it or it hasn't been detected yet?

Brett_Tabke

9:48 am on May 19, 2001 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



They won't bother with that. They are after the word scramblers and stuffers.

startup

10:16 am on May 19, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Finding the line and staying inbound is all part of the game. Starting new domains to probe the boundaries on any given searchengine is research in my opinion:). Small changes to text and links have yet to produce any adverse results.

Brett_Tabke

6:02 pm on Jun 8, 2001 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I try to follow that too Startup. The only problem is finding where the line is - they keep trying to move that little sucker every month.

budterm

9:14 pm on Jun 8, 2001 (gmt 0)

10+ Year Member



Maybe this interview [webposition.com...] with Craig Silverstein of Google will be useful to some of the participants in this thread. Maybe it's no new news, but you never know...

WebGuerrilla

9:27 pm on Jun 8, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




You can find some additional discussion about the Silverstein interview here:

[webmasterworld.com ]

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