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Once users install the Swarmcast client software on their PCs, the Swarmcast server-side software breaks requested content into pieces which are shared user to user by the client software, thus easing the server's burden. The approach is extremely interesting because the more people trying to get at particular content, the easier that sharing becomes due to the larger number of users. BitTorrent is Bram Cohen's software approach to the same solution, but it shifts into P2Pish sharing only when the server's load gets high.