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Forum Moderators: phranque
Welcome to Webmaster World. You have touched on my very favorite topic. The whole idea behind my theory of this is to make each of the pages your doorway and not construct additional doorways as an addition to your site. This is particularly helpful to small and mid size businesses that don’t have the time, energy and finances to create a separate domain/s with doorways to redirect into the actual site. I’m suggesting that you utilize the site itself, building your optimization into the structure of the site. It’s all based on a very pure theory of themes, with each sub-theme developed as a canonical. Use all the principals you have learned about optimization, working them into each page of the site as they are developed.
You are right that framed sites and large existing sites that are already functioning would not benefit from this form of optimization and development and “doorway” optimization as we know it is still an effective method for these. Although, you could create your new “doorway” domains in this manner and redirect or lead them into the existing site from a themed canonical site.
But it's by far better to remove them, as far as you can with a site. This is especially true with this one-step optimization where you focus on growing the site and not revisiting already created pages. Not every engine appreciates them, nor do link partnerships. That's important if you are looking for links to internal pages.
As far as it's possible I try to approach it as if every page is my only page. That way I tend to optimize it fully, ensure it has high quality content and is also attractive to linking partnerships.
Thanks glengara, for your kind words. I too work with small to mid size businesses and with designers who may be giving the site owner the only shot at optimization, what's right up front. This type of planning helps them tremendously and they can put their focus then on link partnerships and submitting to themed vortals, as they fnd them.
It's really a different ballgame than it was even a year ago.