Newsletters

How to it the right way?

[Edge]

Ok, I have several marketing folks who have relevant customers that want to do some newsletter emails. I have LEGITIMATELY collected about 55,000 emails from my visitors over the last five years.

I think that what I want to do is, first send out a newletter with updates or somthing to see how many are good, and give they the opportunity to opt-out or what ever.

Is it best to host you own full featured solution, or use one of these email campaign management sites?

I'm very interested in this right in the best interest of my community.

[mattglet]

There are a lot of places that provide this service. We send out about 50,000 per day on average to our membership just fine. Some are better than other though, that's for sure. Just do your research. The best ones are on white lists for all major ISPs and email hosters.

For ease of use, I suggest you pay for it. If you start to need the service more and more, then you should start think about bringing it in house.

[Edge]

ANybody have ex[erience with groupmail software? It is a pc resident software tool for handling newsletter email.