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My company is thinking about hosting all of the sites that we manage from a single shared IP address. In the past the clients sites have had individual IPs assigned to them.
My questions are...
What effect if any will this have on the marketing efforts that have already been undertaken.
How do SE's treat multiple sites from one single IP address do they dislike this.
If the SE's decided that the marketing activities for one of the sites using the shared IP were dubious and banned the site, would all the sites sharing that same IP also be banned or just the single domain that had infringed their indexing rules.
We are also going to subdomain one of our sites, so...should subdomains point to the same root folder as the main domain or does this have a spamdexing implication, or should sub-domains only point to subfolders of the root - or even have different roots?
Thanking you all in advance
The days that it was a serious problem are gone. That said, I would not put a primary grade A site on a virtual host.
This could go either way depending on the SE, AV banned most free hosts across the board last spring for example. Some may ban by domain only, some by IP, it could be be based on the nature of the offense. Perhaps two IPs would be wise, one for "clean" sites and one for sites using questionable techniques...