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ALT Tags

Are they part of page optimization?

     
12:40 am on Jul 11, 2001 (gmt 0)

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WebmasterWorld Administrator lawman is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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I'm in the process of adding ALT Tags to the images on my site. Other than describing the image, should I craft the text as part of my page optimization?

Thanks

Lawman

12:57 am on July 11, 2001 (gmt 0)

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Yes Lawman, it's a good idea to use your keywords in your ALT tags.
5:10 am on July 11, 2001 (gmt 0)

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Our internal Infoseek search engine is configured to score alt tag keywords highly as incentive to build pages that comply with ADA requirements-- so I try to stuff them. I would expect some public SEs would do the same but have never tested it.
10:01 am on July 11, 2001 (gmt 0)

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Few days ago FAST and AV adopted the ALT tag to index images, but now it seems that they adopt keywords placed close to the image.
2:09 pm on July 11, 2001 (gmt 0)

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>>should I craft the text as part of my page optimization?

For Altavista, yes, it can help your page a lot.