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The exact words over the phone were:
"Oh. ...I guess that is what people are use to. I just thought it would be something different. More... something."
When pressed, he could not give an example of what he really wanted.
My portal was similar to Yahoo's but only displayed categories and sub-categories in which people had actually signed up for (pay for inclusion). I thought it was pretty cool, but judging by his reaction, it wasn't.
So my question is, how many different ways can you really supply the same information without going too far?
Sounds like your client is looking for some "glitz" in lieu of speedy functionality.
About all you can do is have a "philosophical" conversation with him and try to reach some common ground.
How many ways can a portal be designed? In about as many "ways" as on a three-dimensional compass! ;)