Forum Moderators: open
TITLE
Obviously we want to use title tags. So this is definitely in.
Notes
1. Keywords up front
2. Look at Brett's Theme Pyramid for choice of words used in title
META DESCRIPTION
To my knowledge, this is still relatively important, and is used in many places as the SERP description
Notes
The meta description is primarily for human consumption, so avoid stuffing it with keywords...Keep it short and descriptive, and E Y E catching
META KEYWORDS
Got spammed to death when they were used more prominently in the past, and do not really matter too much anymore
Notes
1. Theres a new thread floating around on this subject, enough said there ;)
META HTTP EQUIVALENTS
Bit of a grey area here, dunno how many of these can be used. Im talking about these
<meta http-equiv="Content-Type" content="text/html; charset=windows-1252">
<meta http-equiv="Content-Language" content="en-us">
I understand the first one is wisely used for cross browser compatibility, and the second one for some region sensitive search engines. Perhaps I could use en-us and en-uk for possible US/UK english spelling differences, you know, people searching for UK spellings of a word may find more sites with en-uk, Im not sure. I would be glad to hear someone expand upon this.
JAVASCRIPT OTHER INCLUDES
OK im heading into a dark area for me now, because Ive played with javascript, but tend to avoid it. Some javascript goes in the head tag
So what other things are the head used for? What HAS to be in the head? What can be in the head but probably isnt worth the space?
Im sure you get the idea behind this thread.....would be great to here more about the power of the head.
Remember WMW'ers two heads are better than one ;)
<meta name="MSSmartTagsPreventParsing" content="TRUE">
ARE M$ smart tags an outdated threat?
Greektomi
Are there now two ways to specify character encoding?
Yeah, as in my example...
<?xml version="1.0" encoding="ISO-1859-1" ?>
<!DOCTYPE html PUBLIC
"-//W3C//DTD XHTML 1.0 Transitional//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
Standards are the way forwsrd, Current standards are even better :-)
ARE M$ smart tags an outdated threat?
I would like to think so. It seems that there has been enough negative publicity regarding the issue.
But still, it is worth watching... with caution.
