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I would prefer to target particular groups of affiliates (business software)
Do the searches that your ideal prospect is most likely to use in looking for a solution such as yours and personally approach every top listed site that looks like a good match.
Do specialist directories exist or should I just go ahead and post to the general directories and hope the specialists spot me amongst everything else?
Almost all of the better affiliate directories are broken down by category. Make sure you're listed in the appropriate one and the specialists will find you.
OK, I'm a merchant and am just starting my 1st afiliate program so how can I tell which are the good places to post?
www.associateprograms.com
www.associate-it.com
www.affiliatefind.com
www.affiliatesdirectory.com
www.affiliateguide.com
www.refer-it.com
www.affiliatematch.com
www.cashpile.com
www.top10affiliates.com
www.freecoolcash.com